相关论文: Online Advertising Security: Issues, Taxonomy, and…
While advertising has become commonplace in today's online interactions, there is a notable dearth of research investigating the extent to which browser fingerprinting is harnessed for user tracking and targeted advertising. Prior studies…
Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms. Recently, a new approach known as joint advertising has…
Efforts have been recently made to construct ontologies for network security. The proposed ontologies are related to specific aspects of network security. Therefore, it is necessary to identify the specific aspects covered by existing…
Online romance scams are a prevalent form of mass-marketing fraud in the West, and yet few studies have addressed the technical or data-driven responses to this problem. In this type of scam, fraudsters craft fake profiles and manually…
Web tracking through third-party cookies is considered a threat to users' privacy and is supposed to be abandoned in the near future. Recently, Google proposed the Topics API framework as a privacy-friendly alternative for behavioural…
This study examines inconsistencies in the brand safety classifications of online news articles by analyzing ratings from three leading brand safety providers, DoubleVerify, Integral Ad Science, and Oracle. We focus on news content because…
Virtual reality (VR) is a multibillionaire market that keeps growing, year after year. As VR is becoming prevalent in households and small businesses, it is critical to address the effects that this technology might have on the privacy and…
We present a systematic study of ad blocking - and the associated "arms race" - as a security problem. We model ad blocking as a state space with four states and six state transitions, which correspond to techniques that can be deployed by…
The emergence and popularization of online social networks suddenly made available a large amount of data from social organization, interaction and human behavior. All this information opens new perspectives and challenges to the study of…
This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…
Online media platforms have enabled users to connect with individuals, organizations, and share their thoughts. Other than connectivity, these platforms also serve multiple purposes - education, promotion, updates, awareness, etc.…
Cybercrime is continuously growing in numbers and becoming more sophisticated. Currently, there are various monetisation and money laundering methods, creating a huge, underground economy worldwide. A clear indicator of these activities is…
Due to the involvement of multiple intermediaries without trusted parties, lack of proper regulations, and a complicated supply chain, ad impression discrepancy affects online advertising. This issue causes up to $82 billion annual revenue…
Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…
While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of…
Online behavioral advertising, and the associated tracking paraphernalia, poses a real privacy threat. Unfortunately, existing privacy-enhancing tools are not always effective against online advertising and tracking. We propose Harpo, a…
Understanding behavioral drivers of success in illicit digital marketplaces is critical for developing effective enforcement strategies and understanding digital commerce evolution, as darknet drug markets represent a growing share of the…
Whistleblower laws protect individuals who inform the public or an authority about governmental or corporate misconduct. Despite these laws, whistleblowers frequently risk reprisals and sites such as WikiLeaks emerged to provide a level of…
In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…