相关论文: Online Advertising Security: Issues, Taxonomy, and…

As machine learning becomes more widely used, the need to study its implications in security and privacy becomes more urgent. Although the body of work in privacy has been steadily growing over the past few years, research on the privacy…

This paper explores the potential for leveraging Large Language Models (LLM) in the realm of online advertising systems. We introduce a general framework for LLM advertisement, consisting of modification, bidding, prediction, and auction…

Since the beginning of the digital area, privacy and anonymity have been impacted drastically (both, positively and negatively), by the different technologies developed for communications purposes. The broad possibilities that the Internet…

The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…

Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the advertisements, and each "target" has a collection of games with a potentially…

Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce…

Privacy is a well-understood concept in the physical world, with us all desiring some escape from the public gaze. However, while individuals might recognise locking doors as protecting privacy, they have difficulty practising equivalent…

The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…

As machine learning systems grow in scale, so do their training data requirements, forcing practitioners to automate and outsource the curation of training data in order to achieve state-of-the-art performance. The absence of trustworthy…

Advertising is a primary means for revenue generation for millions of websites and smartphone apps (publishers). Naturally, a fraction of publishers abuse the ad-network to systematically defraud advertisers of their money. Defenses have…

This paper focuses on botnet economics and design of defensive strategies. It takes the view that by combining scarce information on the attackers business models, with rational economic analysis of these business processes, one can…

Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…

Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…

Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great…

The rapid dissemination of information through digital platforms has revolutionized the way we access and consume news and information, particularly in the realm of finance. However, this digital age has also given rise to an alarming…

The recent advances of web-based cryptomining libraries along with the whopping market value of cryptocoins have convinced an increasing number of publishers to switch to web mining as a source of monetization for their websites. The…

In-browser cryptojacking involves hijacking the CPU power of a website's visitor to perform CPU-intensive cryptocurrency mining, and has been on the rise, with 8500% growth during 2017. While some websites advocate cryptojacking as a…

The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…

Popular Internet services in recent years have shown that remarkable things can be achieved by harnessing the power of the masses using crowd-sourcing systems. However, crowd-sourcing systems can also pose a real challenge to existing…

E-Commerce offers the banking industry great opportunity, but also creates a set of new risks and vulnerability such as security threats. Information security, therefore, is an essential management and technical requirement for any…