相关论文: Online Advertising Security: Issues, Taxonomy, and…
The rise of Web3 and Decentralized Finance (DeFi) has enabled borderless access to financial services empowered by smart contracts and blockchain technology. However, the ecosystem's trustless, permissionless, and borderless nature presents…
This paper explores the intersection of privacy, cybersecurity, and environmental impacts, specifically energy consumption and carbon emissions, in cloud-based office solutions. We hypothesise that solutions that emphasise privacy and…
The rapid evolution of the Smart-everything movement and Artificial Intelligence (AI) advancements have given rise to sophisticated cyber threats that traditional methods cannot counteract. Cyber threats are extremely critical in financial…
In a brave new age of global connectivity and e-commerce, interconnections via networks have heightened, creating for both individuals and organizations, a state of complete dependence upon vulnerable systems for storage and transfer of…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
Internet users such as individuals and organizations are subject to different types of epidemic risks such as worms, viruses, spams, and botnets. To reduce the probability of risk, an Internet user generally invests in traditional security…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers…
We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
Pay-per-click advertising includes various formats (\emph{e.g.}, search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even…
Unsolicited email (spam) is still a problem for users of the email service. Even though current email anti-spam solutions filter most spam emails, some spam emails still are delivered to the inbox of users. A special class of spam emails…
In today's world, the presence of online disinformation and propaganda is more widespread than ever. Independent publishers are funded mostly via digital advertising, which is unfortunately also the case for those publishing disinformation…
Online advertising has recently grown into a highly competitive and complex multi-billion-dollar industry, with advertisers bidding for ad slots at large scales and high frequencies. This has resulted in a growing need for efficient…
Fake news is an age-old phenomenon, widely assumed to be associated with political propaganda published to sway public opinion. Yet, with the growth of social media, it has become a lucrative business for Web publishers. Despite many…
Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad…
This research focuses on the bid optimization problem in the real-time bidding setting for online display advertisements, where an advertiser, or the advertiser's agent, has access to the features of the website visitor and the type of ad…
During the summer of 2018, Facebook, Google, and Twitter created policies and implemented transparent archives that include U.S. political advertisements which ran on their platforms. Through our analysis of over 1.3 million ads with…
Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most existing laws only regulate ads on television that may reach children, lawmakers have been…
In recent years machine learning algorithms, and more specifically deep learning algorithms, have been widely used in many fields, including cyber security. However, machine learning systems are vulnerable to adversarial attacks, and this…