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This study compares the impact of "juiciness" on user engagement and short-term information retention in interactive infographics. Juicy designs generally showed a slight advantage in overall user engagement scores compared to dry designs.…

Customers are rapidly turning to social media for customer support. While brand agents on these platforms are motivated and well-intentioned to help and engage with customers, their efforts are often ignored if their initial response to the…

While companies increasingly rely on data, especially when it comes to targeted advertising, adapting content to users, selling data and training machine learning models, the collection of data raises privacy concerns. One way of collecting…

Traditionally, the efficiency and effectiveness of search systems have both been of great interest to the information retrieval community. However, an in-depth analysis of the interaction between the response latency and users' subjective…

As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…

Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…

Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscriptions and retention) on a major news platform. We measure…

Little research has explored how information engagement (IE), the degree to which individuals interact with and use information in a manner that manifests cognitively, behaviorally, and affectively. This study explored the impact of…

Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…

Bounce Rate of different E-commerce websites depends on the different factors based upon the different devices through which traffic share is observed. This research paper focuses on how the type of products sold by different E-commerce…

Online platforms have a wealth of data, run countless experiments and use industrial-scale algorithms to optimize user experience. Despite this, many users seem to regret the time they spend on these platforms. One possible explanation is…

Communication is defined as "Who says what to whom with what effect". A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich…

The aesthetics of e-commerce websites have a big influence on purchasing decisions and customers' satisfaction. Webpage complexity and high cognitive load are responsible for causing an unpleasant experience while shopping online. This…

. This paper explores consumer behavior towards food delivery apps, focusing on attributes like restaurant variety, food packaging quality, and application design and user interface. The study reveals that a diverse range of restaurants…

Large Language Model (LLM)-powered web GUI agents are increasingly automating everyday online tasks. Despite their popularity, little is known about how users' preferences and values impact agents' reasoning and behavior. In this work, we…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

In recent years, the influence of cognitive effects and biases on users' thinking, behaving, and decision-making has garnered increasing attention in the field of interactive information retrieval. The decoy effect, one of the main…

The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain. Similar cognitive constraints emerge in several aspects of our daily life, from our mobility up to the way we communicate, and might even…

Information sharing on social networks is ubiquitous, intuitive, and occasionally accidental. However, people may be unaware of the potential negative consequences of disclosures, such as reputational damages. Yet, people use social…

Dwell time has been widely used in various fields to evaluate content quality and user engagement. Although many studies shown that content with long dwell time is good quality, contents with short dwell time have not been discussed in…