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In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and…

In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles.…

Artificial Intelligence (AI) has revolutionized food marketing by providing advanced techniques for personalized recommendations, consumer behavior prediction, and campaign optimization. This paper explores the shift from traditional…

Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing…

Businesses need content. In various forms and formats and for varied purposes. In fact, the content marketing industry is set to be worth $412.88 billion by the end of 2021. However, according to the Content Marketing Institute, creating…

Artificial intelligence generated content (AIGC), a rapidly advancing technology, is transforming content creation across domains, such as text, images, audio, and video. Its growing potential has attracted more and more researchers and…

The World Wide Web is a popular and interactive medium to distribute information in this scenario. The web is huge, diverse, ever changing, widely disseminated global information service center. We are familiar with terms like e-commerce,…

Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…

This paper develops a theoretical model to study the economic incentives for a social media platform to moderate user-generated content. We show that a self-interested platform can use content moderation as an effective marketing tool to…

Artificial intelligence is gaining strength and materials science can both contribute to and profit from it. In a simultaneous progress race, new materials, systems and processes can be devised and optimized thanks to machine learning…

Artificial Intelligence Generated Content (AIGC) has rapidly emerged with the capability to generate different forms of content, including text, images, videos, and other modalities, which can achieve a quality similar to content created by…

Artificial Intelligence (AI) is transforming all fields of knowledge and production. From surgery, autonomous driving, to image and video creation, AI seems to make possible hitherto unimaginable processes of automation and efficient…

To address the challenges of digital intelligence in the digital economy, artificial intelligence-generated content (AIGC) has emerged. AIGC uses artificial intelligence to assist or replace manual content generation by generating content…

Artificial intelligence is more ubiquitous in multiple domains. Smartphones, social media platforms, search engines, and autonomous vehicles are just a few examples of applications that utilize artificial intelligence technologies to…

Technological progress has led to powerful computers and communication technologies that penetrate nowadays all areas of science, industry and our private lives. As a consequence, all these areas are generating digital traces of data…

Augmented Reality (AR) is transforming the way we interact with virtual information in the physical world. By overlaying digital content in real-world environments, AR enables new forms of immersive and engaging experiences. However,…

This paper explores how artificial intelligence (AI) may impact the strategic decision-making (SDM) process in firms. We illustrate how AI could augment existing SDM tools and provide empirical evidence from a leading accelerator program…

This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…

AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…

Machine Learning has been a big success story during the AI resurgence. One particular stand out success relates to learning from a massive amount of data. In spite of early assertions of the unreasonable effectiveness of data, there is…