相关论文: Public Wi-Fi Monetization via Advertising

In this paper, we consider a novel business model of video websites via Membership-Advertising Mode in wireless network, where the video websites provide three video services for mobile users: \textit{VIP-Member} service, Regular-Member…

Crowdsourced wireless community networks can effectively alleviate the limited coverage issue of Wi-Fi access points (APs), by encouraging individuals (users) to share their private residential Wi-Fi APs with others. In this paper, we…

An operator-assisted user-provided network (UPN) has the potential to achieve a low cost ubiquitous Internet connectivity, without significantly increasing the network infrastructure investment. In this paper, we consider such a network…

We study the cooperation of the mobile network operator (MNO) and the venue owners (VOs) on the public Wi-Fi deployment. We consider a one-to-many bargaining framework, where the MNO bargains with VOs sequentially to determine where to…

Crowdsourced wireless community network enables individual users to share their private Wi-Fi access points (APs) with each other, hence can achieve a large Wi-Fi coverage with a small deployment cost via crowdsourcing. This paper presents…

This paper analyzes two pricing schemes commonly used in WiFi markets: the flat-rate and the usage-based pricing. The flat-rate pricing encourages the maximum usage, while the usage-based pricing can flexibly attract more users especially…

We consider a mobile market driven by two Mobile Network Operators (MNOs) and a new competitor Mobile Virtual Network Operator (MVNO). The MNOs can partner with the entrant MVNO by leasing network resources; however, the MVNO can also rely…

Recent advances in technology enable public or commercial establishments and individual data plan subscribers to operate as Wi-Fi providers, offering Internet access. However, the model of a monthly flat service fee charged by ISP to…

In mobile Internet ecosystem, Mobile Users (MUs) purchase wireless data services from Internet Service Provider (ISP) to access to Internet and acquire the interested content services (e.g., online game) from Content Provider (CP). The…

A crowdsourced wireless community network can effectively alleviate the limited coverage issue of Wi-Fi access points (APs), by encouraging individuals (users) to share their private residential Wi-Fi APs with each other. This paper…

Today, many wireless device providers choose to sell devices bundled with complementary mobile social services, which exhibit strong positive network externality. This paper aims to quantify the benefits of selling devices and complementary…

An increasing number of mobile applications (abbrev. apps), like Pokemon Go and Snapchat, reward the users who physically visit some locations tagged as POIs (places-of-interest) by the apps. We study the novel POI-based collaboration…

We consider the problem of cooperative spectrum sharing among a primary user (PU) and multiple secondary users (SUs) under quality of service (QoS) constraints. The SUs network is controlled by the PU through a relay which gets a revenue…

An important aspect of the Future Internet is the efficient utilization of (wireless) network resources. In order for the - demanding in terms of QoS - Future Internet services to be provided, the current trend is evolving towards an…

Mobile Advertisement is a location-aware dissemination solution built on top of a vehicular ad-hoc network. We envision a network of WiFi access points that dynamically disseminate data to clients running on the car's smart device. The…

Cloudlet deployment and resource allocation for mobile users (MUs) have been extensively studied in existing works for computation resource scarcity. However, most of them failed to jointly consider the two techniques together, and the…

We study the optimal referral strategy of a seller and its relationship with the type of communication channels among consumers. The seller faces a partially uninformed population of consumers, interconnected through a directed social…

Crowdsourced mobile video streaming enables nearby mobile video users to aggregate network resources to improve their video streaming performances. However, users are often selfish and may not be willing to cooperate without proper…

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

The Metaverse is regarded as the next-generation Internet paradigm that allows humans to play, work, and socialize in an alternative virtual world with immersive experience, for instance, via head-mounted display for Virtual Reality (VR)…