相关论文: Public Wi-Fi Monetization via Advertising

Recently, Wi-Fi has caught tremendous attention for its ubiquity, and, motivated by Wi-Fi's low cost and privacy preservation, researchers have been putting lots of investigation into its potential on action recognition and even person…

The recent advances of web-based cryptomining libraries along with the whopping market value of cryptocoins have convinced an increasing number of publishers to switch to web mining as a source of monetization for their websites. The…

Due to the greater path loss, shadowing, and increased effect of blockage in millimeter wave cellular networks, base station sharing among network service providers has the potential to significantly improve overall network capacity.…

Traditional regulatory methods for spectrum licensing have been recently identified as one of the causes for the under-utilization of the valuable radio spectrum. Governmental agencies such as the Federal Communications Commission (FCC) are…

Mobile Edge Computing (MEC) requires Network Operators (NOs) to undertake substantial infrastructure investments, while most revenues are captured by Service Providers (SPs) offering end-user applications. This cost-revenue imbalance…

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an…

A Stackelberg duopoly model in which two firms compete to maximize their market share is considered. The firms offer a service/product to customers that are spread over several geographical regions (e.g., countries, provinces, or states).…

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues…

The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms causing viral increase in the number of users. System…

To cope with recent exponential increases in demand for mobile data, wireless Internet service providers (ISPs) are increasingly changing their pricing plans and deploying WiFi hotspots to offload their mobile traffic. However, these…

Mobile users' correlated mobility and data consumption patterns often lead to severe cellular network congestion in peak hours and hot spots. This paper presents an optimal design of time and location aware mobile data pricing, which…

A dynamic routing policy, referred to as Heat-Diffusion (HD), is developed for multihop uniclass wireless networks subject to random traffic, time-varying topology and inter-channel interference.The policy uses only current condition of…

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic…

Provided with mobile edge computing (MEC) services, wireless devices (WDs) no longer have to experience long latency in running their desired programs locally, but can pay to offload computation tasks to the edge server. Given its limited…

We consider the proportional fair rate allocation in an 802.11 WLAN that supports multi-user MIMO (MU-MIMO) transmission by one or more stations. We characterise, for the first time, the proportional fair allocation of MU-MIMO spatial…

Diffusion auction is an emerging business model where a seller aims to incentivise buyers in a social network to diffuse the auction information thereby attracting potential buyers. We focus on designing mechanisms for multi-unit diffusion…

Widespread adoption of indoor positioning systems based on WiFi fingerprinting is at present hindered by the large efforts required for measurements collection during the offline phase. Two approaches were recently proposed to address such…

MEC Sandbox is an excellent tool that simulates wireless networks and deploys ETSI Multi-access Edge Computing (MEC) APIs on top of the simulated wireless network. In this demo, we consume these APIs using a decision engine (DE) to scale a…