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In todays digital landscape, end-user feedback plays a crucial role in the evolution of software applications, particularly in addressing issues that hinder user experience. While much research has focused on high-rated applications,…
The rise of mobile apps has brought greater convenience and customization for users. However, many apps use analytics services to collect a wide range of user interaction data purportedly to improve their service, while presenting app users…
Despite years of research on testing the usability of mobile applications, our understanding of the issues their users experience still remains fragmented and underexplored. While most earlier studies has provided interesting insights, they…
Ubiquitous technologies such as mobile software applications (mobile apps) have a tremendous influence on the evolution of the social, cultural, economic, and political facets of life in society. Mobile apps fulfil many practical purposes…
App store analysis has become an important discipline in recent software engineering research. It empirically studies apps using information mined from their distribution platforms. Information provided by users, such as app reviews, are of…
With the growth of digital monetary transactions and cashless payments, encouraged by the COVID-19 pandemic, use of e-payment applications is on the rise. It is thus imperative to understand and evaluate the current posture of e-payment…
Recent advances in large language models (LLMs) have enabled the creation of highly effective chatbots. However, the compute costs of widely deploying LLMs have raised questions about profitability. Companies have proposed exploring…
The integration of AI techniques has become increasingly popular in software development, enhancing performance, usability, and the availability of intelligent features. With the rise of large language models (LLMs) and generative AI,…
We study four promotions offered on Apple's mobile app store that vary in user exposure, price discount and redemption procedure. We find that promotions that are full-price discounted and digital (i.e., the redemption procedure is a few…
"App stores" are online software stores where end users may browse, purchase, download, and install software applications. By far, the best known app stores are associated with mobile platforms, such as Google Play for Android and Apple's…
With mobile shopping surging in popularity, people are spending ever more money on digital purchases through their mobile devices and phones. However, few large-scale studies of mobile shopping exist. In this paper we analyze a large data…
With the increase in an average user's dependence on their mobile devices, the reliance on collecting his browsing history from mobile browsers has also increased. This browsing history is highly utilized in the advertising industry for…
Mobile apps are predominantly integrated with cloud services to benefit from enhanced functionalities. Adopting authentication using secrets such as API keys is crucial to ensure secure mobile-cloud interactions. However, developers often…
Mobile apps are one of the building blocks of the mobile digital economy. A differentiating feature of mobile apps to traditional enterprise software is online reviews, which are available on app marketplaces and represent a valuable source…
Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process, and trade a rich amount of consumers' personal data and carry out interest-based ad targeting, which raised serious privacy…
Recent industrial and academic research has focused on data-driven analytics with smartphones by collecting user interaction, context, and device systems data through Application Programming interfaces (APIs) and sensors. The Android OS…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
Advertisements (ads) often include strongly emotional content to leave a lasting impression on the viewer. This work (i) compiles an affective ad dataset capable of evoking coherent emotions across users, as determined from the affective…
Predicting a mobile app's popularity before its first release can provide developers with a strategic advantage in a competitive marketplace, yet it remains a challenging problem. This study explores the extent to which internal software…
Mobile devices have become ubiquitous tools for communication, entertainment, and productivity, yet battery autonomy remains a constraint. While energy-saving tips exist, they are often generic, anecdotal, or focused on software development…