Related papers: Transformation of marketing in the e-commerce
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main…
Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing.…
Development of network economy changes the institutional maintenance of economic relations. On change to traditional channels of distribution virtual networks of distribution of production come. In article features and mechanisms of…
Article about transformation of methods of remote sales in the conditions of e-commerce. The author classifies and analyzes features of new methods of electronic sales in the virtual environment.
Article about objective regularity and mechanisms of formation of network economy in the conditions of crisis of {\guillemotleft}new economy{\guillemotright}. The network economy is considered as a basis of a following business cycle. The…
Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has…
Article about objective laws of formation of social and economic institutes in system of electronic commerce. Rapid development of Internet technologies became the reason of deep institutional transformation of economic relations. The…
The evolution of the Internet has manifested itself in many ways: the traffic characteristics, the interconnection topologies and the business relationships among the autonomous components. It is important to understand why (and how) this…
The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
Surfing on the internet boom, the digital marketing industry has seen an exponential growth in the recent years and is often at the origin of the financial success of the biggest tech firms. In this paper we study the current landscape of…
The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study…
The formation and development of the human person is most influenced by the environment in which it lives, studies, works. Therefore, the problem of the creation of such a high-tech information and communication educational and scientific…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
Widespread e-commerce activity on the Internet has led to new opportunities to collect vast amounts of micro-level market and nonmarket data. In this paper we share our experiences in collecting, validating, storing and analyzing large…
This paper represents the overview of the influence of internet governance in all the transactions, trading, business, social services, educational activities, research etc. occurring through the internet. It is very essential to implement…
Online auctions are among the most influential e-business applications. Their impact on trading for businesses, as well as consumers, is both remarkable and inevitable. There have been considerable efforts in setting up market places, but,…