Related papers: Transformation of marketing in the e-commerce
Rapid evolution of information technology has contributed to the evolution of more sophisticated E- commerce system with the better transaction time and protection. The currently used E-commerce models lack in quality properties such as…
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…
The aim of this paper is to reemphasize the money theory of exchange which is centered on the function of exchange medium of money, and make a contribution towards linearization of the quantity equation of exchange. A dynamical quantity…
We have a lot of relation to the encoding and the Theory of Information, when considering thinking. This is a natural process and, at once, the complex thing we investigate. This always was a challenge - to understand how our mind works,…
Possible for science itself, conceptually, to have and will understand differently, let alone science also seen as technology, such as computer science. After all, science and technology are viewpoints diverse by either individual,…
Digital technology organizations routinely use online experiments (e.g. A/B tests) to guide their product and business decisions. In e-commerce, we often measure changes to transaction- or item-based business metrics such as Average Basket…
Global e-retailing continues to gain in popularity, but little attention is being paid to the role of translation. This paper proposes a study investigating whether improving translated information quality of product descriptions increases…
In this paper, we study the information propagation in an empirical blogging network by game-theoretical approach. The blogging network has small-world property and is scale-free. Individuals in the blogosphere coordinate their decisions…
There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element…
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…
Internet banking is changing the banking industry, having the major effects on banking relationships. Banking is now no longer confined to the branches were one has to approach the branch in person, to withdraw cash or deposit a cheque or…
Over the past years, e-commerce platforms have expanded substantially, providing customers with convenient shopping experiences. To enhance e-commerce websites, it's essential to grasp user engagement and factors affecting conversion rates.…
Classic market design theory is rooted in static models where all participants trade simultaneously. In contrast, modern platform-mediated digital markets are fundamentally dynamic, defined by the asynchronous and stochastic arrival of…
This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being…
In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…
We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts…
Many interesting problems in the Internet industry can be framed as a two-sided marketplace problem. Examples include search applications and recommender systems showing people, jobs, movies, products, restaurants, etc. Incorporating…
Maintaining competitive advantage is significant in this present day of globalization, knowledge management and enormous economic activities. An organization's future developments are influenced by its managements' decisions. Businesses…
Research on the role of Large Language Models (LLMs) in business models and services is limited. Previous studies have utilized econometric models, technical showcases, and literature reviews. However, this research is pioneering in its…
The challenge of each organization is how they adapt to the shift of more complex technology such as mobile, big data, interconnected world, and the Internet of things. In order to achieve their objective, they must understand how to take…