Related papers: Transformation of marketing in the e-commerce
In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and…
People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are considerably influenced by search engine marketing (SEM).…
This paper explores the hypothesis that the diversity of human languages, right now a barrier to interoperability in communication and trade, will become significantly less of a barrier as machine translation technologies are deployed over…
Transformational outsourcing represents a strategic shift from traditional cost-focused outsourcing to a more profound and collaborative approach. It involves partnering with service providers to accomplish routine tasks and drive…
The aim of the project presented in this paper is to design a system for an NLG architecture, which supports the documentation process of eBusiness models. A major task is to enrich the formal description of an eBusiness model with…
This text advances the hypothesis that the meaning of the Web as an object of study has diluted as a clear research domain. One example of this phenomenon is the identity crisis of the Web Conference and the International Semantic Web…
This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online…
The explosion in the e-commerce industry which has been necessitated by the growth and advance expansion of Information technology and its related facilities in recent years have been met with adverse security issues consequently affecting…
E-commerce is a kind of shopping by use of the internet. E-commerce, very different from the usual shopping concept, is compatible with today's economic dynamics. E-commerce is becoming an indispensable method with the increase of internet…
Although it has been suggested that the shift from on-site work to telework will change the city structure, the mechanism of this change is not clear. This study clarifies how the location of firms changes when the cost of teleworking…
Rapid development of Internet and information technologies has gifted us with a new and diverse mode of learning known as e-learning. In the current era, e-learning has made rapid, influential, universal, interactive, vibrant, and economic…
Information Technology (IT) enables challenges and opportunities for how enterprises organize themselves and how work unfolds in digital settings.
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Telecommunication networks have become as critical to the 21st century development as were railways, roads and canals, to the 19th Century developments and is now seen as enabler to a more sustained business, environment and society as a…
Our entire society is becoming more and more dependent on technology and specifically on software. The integration of e-learning software systems into our day by day life especially in e-learning applications generates modifications upon…
Digital systems are, by definition, the core of digital transformation. This has led many to think that the system being considered in digital transformation is solely software. I argue that this approach is a fatal mistake, and it has…
The vigorous impact of the Web in time and space arises from the fact that it motivates massive creation, editing and distribution of information by Users with little knowledge. This unprecedented continuum provides novel opportunities for…
The relationship between microenterprises and information and communication technologies (ICTs) has always been troublesome. Because of the rapid pace of modern digital technologies, digital innovation processes are permeating the…
We introduce a framework for quantifying semantic variation of common words in Communities of Practice and in sets of topic-related communities. We show that while some meaning shifts are shared across related communities, others are…
Service virtualization is an approach that uses virtualized environments to automatically test enterprise services in production-like conditions. Many techniques have been proposed to provide such a realistic environment for enterprise…