Related papers: Transformation of marketing in the e-commerce
This paper is the first attempt to formalize a new field of economics; studding the Intangibles Goods available on the Internet. We are taking advantage of the digital world's specific rules, in particular the zero marginal cost, to propose…
Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine…
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing…
E-commerce is gradually transformed from a version of trading activity to independent branch of global network economy which cannot be ignored. The Russian Federation is in the lead in the CIS on development of e-commerce, but lags behind…
A transformation network describes how one set of resources can be transformed into another via technological processes. Transformation networks in economics are useful because they can highlight areas for future innovations, both in terms…
Internet of things (IoT) has been proposed to be a new paradigm of connecting devices and providing services to various applications, e.g., transportation, energy, smart city, and healthcare. In this paper, we focus on an important issue,…
In this paper, we research the potential of information communication technologies (ICTs) for changing our society from a commute-centric to a network-centric environment. We propose to formalize the key attributes of ICT-based…
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especially with limited…
The introduction of Information and Communication Technologies (ICT) into public administrations has been radically changing the way organizations cooperate and, more generally, the way to think about business processes over organizational…
This paper addresses the concept of materiality in virtual environments, which we define as being composed of objects that can influence user experience actively. Such virtual materiality is closely related to its physical counterpart,…
The ascent of the Internet has caused numerous adjustments in our lives. The Internet has radically changed the manner in which we carry on with our lives, the manner in which we spend our occasions, how we speak with one another day by…
E-commerce is rapidly transforming economies across Africa, offering immense opportunities for economic growth, market expansion, and digital inclusion. This study investigates the effects of e-commerce on select African regions. By…
The worldwide healthcare industry is facing a number of daunting challenges which are forcing healthcare systems worldwide to adapt and transform, and will ultimately completely redefine the way they do business and deliver care for…
Informatization of education enriches traditional teaching methods with new forms and methods, which are based on the broad and harmonious use of ICT. Electronic pedagogy acquires the status of one of the most popular trends in the…
The performance of a business is chiefly determined by the business model adopted and its environment of operation. This paper emphasizes on the integration of Web 2.0 services like social networking to your existing business, which helps…
Town hall-type debates are increasingly moving online, irrevocably transforming public discourse. Yet, we know relatively little about crucial social dynamics that determine which arguments are more likely to be successful. This study…
The Internet and Social Media change our way of decision-making. We are no longer the independent decision makers we used to be. Instead, we have become networked minds, social decision-makers, more than ever before. This has several…
We investigate knowledge exchange among commercial organisations, the rationale behind it and its effects on the market. Knowledge exchange is known to be beneficial for industry, but in order to explain it, authors have used high level…
The growth of Internet has led to new approaches for distance education. The main mechanisms involved in this process are distance learning and distance evaluation. Distance learning have multiple forms, from browsing and finding…
In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and…