Related papers: Transformation of marketing in the e-commerce
One major feature of social networks (e.g., massive online social networks) is the dissemination of information, such as news, rumors and opinions. Information can be propagated via natural connections in written, oral or electronic forms.…
An evolutionary game model is developed to study the interplay between consumers and producers when trade takes place on an e-commerce marketplace. The type of delivery service available and consumers' taste are particularly important…
In recent times, organizations purport to undergo unprecedented transformations owing to the adoption of digital technologies. Consequently, there has been a substantial effort in academia attempting to better understand the phenomenon of…
We discuss social network analysis from the perspective of economics. We organize the presentaion around the theme of externalities: the effects that one's behavior has on others' well-being. Externalities underlie the interdependencies…
In this paper, we explore what \emph{network economics} is all about, focusing on the interesting topics brought about by the Internet. Our intent is make this a brief survey, useful as an outline for a course on this topic, with an…
This paper discusses the uberization of telecommunication and computing network services. The Uber-like platform business model is discussed for application in future networks together with interesting analogies of communication and…
The development of information technology and Internet has led to rapidly progressed in e-commerce and online shopping, due to the convenience that they provide consumers. E-commerce and online shopping are still not able to fully replace…
Recent research in industrial organisation has investigated the essential place that middlemen have in the networks that make up our global economy. In this paper we attempt to understand how such middlemen compete with each other through a…
The economics of an internet crime has newly developed into a field of controlling black money. This economic approach not only provides estimated technique of analyzing internet crimes but also gives details to analyzers of system…
This paper gives a systematic research review at the boundary of the information systems (IS) and marketing disciplines. First, a historical overview of these disciplines is given to put the review into context. This is followed by a…
Web 2.0 is transforming the internet: Information consumers become information producers and consumers at the same time. In virtual places like Facebook, Youtube, discussion boards and weblogs diversificated topics, groups and issues are…
Cloud computing platform gives people the opportunity for sharing resources, services and information among the people of the whole world. In private cloud system, information is shared among the persons who are in that cloud. Presently,…
Data are invaluable. How can we assess the value of data objectively, systematically and quantitatively? Pricing data, or information goods in general, has been studied and practiced in dispersed areas and principles, such as economics,…
We consider transformations of normal form games by binding preplay offers of players for payments of utility to other players conditional on them playing designated in the offers strategies. The game-theoretic effect of such preplay offers…
Cyberinsurance is a powerful tool to align market incentives toward improving Internet security. We trace the evolution of cyberinsurance from traditional insurance policies to early cyber-risk insurance policies to current comprehensive…
Opinion dynamics, the evolution of individuals through social interactions, is an important area of research with applications ranging from politics to marketing. Due to its interdisciplinary relevance, studies of opinion dynamics remain…
With the evolution of content on the web and the Internet, there is a need for cyberspace that can be used to work, live, and play in digital worlds regardless of geography. The Metaverse provides the possibility of future Internet and…
While the Internet is often touted as a revolutionary technology, it might be noted that democratic institutions have witnessed no digital revolution through the Internet. This observation leads this chapter to argue that the field of…
Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small…
A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on…