Related papers: Transformation of marketing in the e-commerce
As an alternative to rigid DRM measures, ways of marketing virtual goods through multi-level or networked marketing have raised some interest. This report is a first approach to multi-level markets for virtual goods from the viewpoint of…
Online marketplaces are the main engines of legal and illegal e-commerce, yet their empirical properties are poorly understood due to the absence of large-scale data. We analyze two comprehensive datasets containing 245M transactions (16B…
Due to rapid changes in business dynamics, there is a growing demand to encourage social conversations/exchanges and the ability to connect and communicate with peers, partners, customers and other stakeholders anytime, anywhere which…
The "social-networking revolution" of late (e.g., with the advent of social media, Facebook, and the like) has been propelling the crusade to elucidate the embedded networks that underlie economic activity. An unexampled synthesis of…
Education is the main infrastructure for promoting a nation and increasing their competitiveness in globalization era that involves the use of information technology (IT). This paper has goal to expand the alternative for learning strategy…
Economy, and consequently trade, is a fundamental part of human social organization which, until now, has not been studied within the network modelling framework. Networks are mathematical tools used in the modelling of a wide variety of…
By now, Internet word-of-mouth marketing has established its importance for almost every kind of products. When word-of-mouth spread of a marketing campaign goes viral, the success of its strategy has been proved to be path-breaking for the…
In the competitive environment, companies have given increasing importance to the IT sector and the resources it delivers as strategic. As a result, IT becomes a living being within the company. This sector is being subject to continuous…
The internet era has generated a requirement for low cost, anonymous and rapidly verifiable transactions to be used for online barter, and fast settling money have emerged as a consequence. For the most part, e-money has fulfilled this…
Following the emergence of quantum computing, the subsequent quantum revolution will be that of interconnecting individual quantum computers at global level. In the same way that classical computers only realised their full potential with…
The Internet of Things has received a lot of research attention. It is considered part of the Internet of the future and is made up of billions of intelligent communication. The future of the Internet will consist of heterogeneously…
This paper investigates the concept of digital city. First, a functional analysis of a digital city is made in the light of the modern study of urbanism; similarities between the virtual and urban constructions are pointed out. Next, a…
This manuscript portrays optimization as a process. In many practical applications the environment is so complex that it is infeasible to lay out a comprehensive theoretical model and use classical algorithmic theory and mathematical…
In the present work, we study the advertising competition of several marketing campaigns who need to determine how many resources to allocate to potential customers to advertise their products through direct marketing while taking into…
I examine the technology of machine learning from the perspective of rhetoric, which is simply the art of persuasion. Rather than being a neutral and "objective" way to build "world models" from data, machine learning is (I argue)…
The Web initially emerged as an "antidote" to accumulated scientific knowledge since it enables global representation and communication with minimum costs. Its gigantic scale and interdependence incommode our ability to find relevant…
Outsourcing, the passing on of tasks by organizations to other organizations, often including the personnel and means to perform these tasks, has become an important IT-business strategy over the past decades. We investigate imaginative…
We use a trading metaphor to study knowledge transfer in the sciences as well as the social sciences. The metaphor comprises four dimensions: (a) Discipline Self-dependence, (b) Knowledge Exports/Imports, (c) Scientific Trading Dynamics,…
The work presented in this thesis concerns different aspects of dynamical processes on networks. The first subject considered is the theoretical modeling of exploration processes of complex networks, such as the ``traceroute'' process used…
We introduce a complex systems perspective on innovation in networks in which innovation is conceptualized as a form of creative act associated with the dynamics and evolution of business network. We show how innovation is a form of…