Related papers: Transformation of marketing in the e-commerce
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…
We model the Internet as a network of interconnected Autonomous Systems which self-organize under an absolute lack of centralized control. Our aim is to capture how the Internet evolves by reproducing the assembly that has led to its actual…
The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet…
Driven by the fact that many of us experienced softer or not-so-soft lockdown, the intention of a couple of instructors at our university was to develop a collaborative tool that could help in online delivery and gamification on two courses…
In today's era of innovation of technological progression, digitalisation has not only transformed individual lives but also has a prominent influence on business activities. The world is surviving in a global yet complex technological…
Virtual enterprise is a new form of organization in recent years which adapt to the IT environment. Information resources management implemented in the virtual enterprise is determined by the form of business organization and information…
Article about objective laws of formation of a distributive infrastructure of e-commerce. The distributive infrastructure of e-commerce, according to the author, plays an important role in formation of network economy. The author opens…
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their systems properties not their context. Particular emphasis is given…
A scaleable modelling framework for the consumer intent within the setting of e-Commerce is presented. The methodology applies contextualisation through embeddings borrowed from Natural Language Processing. By considering the user session…
The purpose of this research is to develop a model that would close the gap between marketing plans and strategies from one side and the advanced online collaboration applications platforms known as WEB 2.0 in order to implement marketing…
The progressive digitalization is changing the way businesses work and interact. Concepts like Internet of Things, Cloud Computing, Industry 4.0, Service 4.0, Smart Production or Smart Cities are based on systems that are linked to the…
Information Technology (IT) has had a number of positive impacts in various fields. In the world of education, IT provides its own style with various modes that may be used. Modern education in the era of globalization and based on…
In this study, a narrative literature review regarding culture and e-commerce website design has been introduced. Cultural aspect and e-commerce website design will play a significant role for successful global e-commerce sites in the…
In the current digital age of the Internet, with ever-growing networks and data-driven business models, digital platforms and especially marketplaces are becoming increasingly important. These platforms focus primarily on digital businesses…
Modeling Internet growth is important both for understanding the current network and to predict and improve its future. To date, Internet models have typically attempted to explain a subset of the following characteristics: network…
The World Wide Web is a popular and interactive medium to distribute information in this scenario. The web is huge, diverse, ever changing, widely disseminated global information service center. We are familiar with terms like e-commerce,…
The overwhelming success of the web 2.0, with online social networks as key actors, has induced a paradigm shift in the nature of human interactions. The user-driven character of these services for the first time has allowed researchers to…
Business models involving buyers of digital goods in the distribution process are called superdistribution schemes. We review the state-of-the art of research and application of superdistribution and propose systematic approach to market…
Even though, digital transformation has attracted much attention of both academics and practitioners, a very limited number of studies have investigated the digital transformation process in small and medium-sized enterprises (SMEs) and the…
This paper addresses the struggle of rural micro-entrepreneurs in the Global South in utilizing e-commerce to reach wider markets. This research paper looks at the adoption of e-commerce as a sustainable marketplace by the…