Related papers: Transformation of marketing in the e-commerce

Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing…

The Internet era is a period in the information age in which communication and commerce via the Internet became a central focus for businesses, consumers, government, and the media. The Internet era also marks the convergence of the…

Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…

In the modern web economy hyperlinks have already attained monetary value as incoming links to a web site can increase its visibility on major search engines. Thus links can be viewed as investment instruments that can be the subject of an…

In this paper, we view the Internet under a game-theoretic lens in an effort to explain and overcome the Internet's innovation slump. Game Theory is used to model Internet environments as problems of technological competition toward the end…

Museum stores represent integral parts of the museums that have also a lot to benefit from a successful presence on the web arena. In addition to traditional web sites, carefully designed electronic commerce (e-commerce) sites may increase…

Disruptive changes in vehicles and transportation have been triggered by automated, connected, electrified and shared mobility. Autonomous vehicles, like Internet data packets, are transported from one address to another through the road…

Web 3.0 promises to have a significant effect in users and businesses. It will change how people work and play, how companies use information to market and sell their products, as well as operate their businesses. The basic shift occurring…

This paper explains four things in a unified way. First, how e-commerce can generate price equilibria where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with…

Today web is the best medium of communication in modern business. Many companies are redefining their business strategies to improve the business output. Business over internet provides the opportunity to customers and partners where their…

The Internet of things , sometimes referred as Internet of objects can be stated as an environment in which any physical things or objects are assiThis paper studies the evolution of internet usage and classifies the impact areas where…

The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different…

Recently, e-commerce has enjoyed the appearance of many novel opportunities created as a result of the increasing growth of social networks. Social commerce (s-commerce), an offspring of e-commerce, interconnects users and helps with the…

Recently, digital transformation has caught much attention of both academics and practitioners. With the advent of digital technologies, small-and-medium-sized enterprises (SMEs) have obtained the capacity to initiate digital transformation…

This paper is based on the study of existing literature, highlights the current state of the work proposed to implement technically enhanced learning. Technology developments and network infrastructure improvements, specifically the world…

E-Commerce offers the banking industry great opportunity, but also creates a set of new risks and vulnerability such as security threats. Information security, therefore, is an essential management and technical requirement for any…

The electronic government involves developing the informational society, which refers to an economy and a society in which the access, acquisition, memorizing, taking, transmitting, spreading and using the knowledge accede to a decisive…

Modern business is rushing toward e-commerce. If the transition is done properly, it enables better management, new services, lower transaction costs and better customer relations. Success depends on skilled information technologists, among…

This work has as the principal theme, the study, analysis and implementation of the methodology for use the web sites in e-commerce. The authors try to deal with particular methodological and applied aspects inherent in the analysis of data…

Being an emerging business practice, gamification is going to the mainstream to enable and transform social business initiatives across enterprises. With the consistent focus on customer behavior and experience, there is a paradigm shift in…