Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques
Databases
2024-12-30 v1 General Economics
Economics
Abstract
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.
Cite
@article{arxiv.2412.18699,
title = {Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques},
author = {Marina Kholod and Nikita Mokrenko},
journal= {arXiv preprint arXiv:2412.18699},
year = {2024}
}