Features of transformation of marketing in e-commerce
Computers and Society
2015-05-13 v1
Abstract
Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
Keywords
Cite
@article{arxiv.1505.02766,
title = {Features of transformation of marketing in e-commerce},
author = {Mikhail Kaluzhsky},
journal= {arXiv preprint arXiv:1505.02766},
year = {2015}
}
Comments
4 pages, in Russian