Transformation of marketing in the e-commerce
Computers and Society
2015-05-14 v1
Abstract
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.
Keywords
Cite
@article{arxiv.1505.03305,
title = {Transformation of marketing in the e-commerce},
author = {Mikhail Kaluzhsky},
journal= {arXiv preprint arXiv:1505.03305},
year = {2015}
}
Comments
13 pages, in Russian. ISSN 2071-3762