Dropshipping - alternative infrastructure of sales and promotion
Computers and Society
2015-05-14 v1
Abstract
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.
Keywords
Cite
@article{arxiv.1505.03303,
title = {Dropshipping - alternative infrastructure of sales and promotion},
author = {Mikhail Kaluzhsky},
journal= {arXiv preprint arXiv:1505.03303},
year = {2015}
}
Comments
14 pages, in Russian. ISSN 1028-5849