相关论文: When or What? Understanding Consumer Engagement on…

In content recommender systems such as TikTok and YouTube, the platform's recommendation algorithm shapes content producer incentives. Many platforms employ online learning, which generates intertemporal incentives, since content produced…

Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscriptions and retention) on a major news platform. We measure…

Advertising channels have evolved from conventional print media, billboards and radio advertising to online digital advertising (ad), where the users are exposed to a sequence of ad campaigns via social networks, display ads, search etc.…

People nowadays express their opinions in online spaces, using different forms of interactions such as posting, sharing and discussing with one another. How do these digital traces change in response to events happening in the real world?…

Comment sections below online news articles enjoy growing popularity among readers. However, the overwhelming number of comments makes it infeasible for the average news consumer to read all of them and hinders engaging discussions. Most…

The increasing popularity of social media platforms makes it important to study user engagement, which is a crucial aspect of any marketing strategy or business model. The over-saturation of content on social media platforms has persuaded…

In today's cross-platform social media landscape, understanding factors that drive engagement for multimodal content, especially text paired with visuals, remains complex. This study investigates how rewriting Reddit post titles adapted…

Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide…

One problem that every presenter faces when delivering a public discourse is how to hold the listeners' attentions or to keep them involved. Therefore, many studies in conversation analysis work on this issue and suggest qualitatively…

Conversational Task Assistants (CTAs) guide users in performing a multitude of activities, such as making recipes. However, ensuring that interactions remain engaging, interesting, and enjoyable for CTA users is not trivial, especially for…

While attracting attention is one of the prime goals of content providers, the conversion of that attention into revenue is by no means obvious. Given that most users expect to consume web content for free, a provider with an established…

Short form content has permeated into the video creator space over the past few years, led by industry leading products such as TikTok, YouTube Shorts and Instagram Reels. YouTube in particular was previously synonymous with being the main…

Popularity describes the dynamics of mass attention, and is a part of a broader class of population dynamics in ecology and social science literature. Studying accurate model of popularity is important for quantifying spreading of novelty,…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

Algorithms that favor popular items are used to help us select among many choices, from engaging articles on a social media news feed to songs and books that others have purchased, and from top-raked search engine results to highly-cited…

We present a method for accurately predicting the long time popularity of online content from early measurements of user access. Using two content sharing portals, Youtube and Digg, we show that by modeling the accrual of views and votes on…

Most user-related data can be represented as a sequence of events associated with a timestamp and a collection of categorical labels. For example, the purchased basket of goods and the time of buying fully characterize the event of the…

The rapid growth of YouTube Shorts, now serving over 2 billion monthly users, reflects a global shift toward short-form video as a dominant mode of online content consumption. This study investigates algorithmic bias in YouTube Shorts'…

The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…

The dynamics of popularity in online media are driven by a combination of endogenous spreading mechanisms and response to exogenous shocks including news and events. However, little is known about the dependence of temporal patterns of…