相关论文: Advertising in AI systems: Society must be vigilan…

Major deployed generative AI advertising systems preserve a visible boundary between commercial content and AI-generated responses. Yet empirical research shows that ads woven directly into large language model (LLM) outputs often go…

Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products,…

How will generative AI pay for itself? Unless charging users for access, selling advertising is the only alternative. Especially in the multi-billion dollar web search market with ads as the main source of revenue, the introduction of a…

As e-commerce rapidly integrates artificial intelligence for content creation and product recommendations, these technologies offer significant benefits in personalization and efficiency. AI-driven systems automate product descriptions,…

As AI-driven agents become increasingly integrated into the digital ecosystem, they reshape how online advertising is perceived and processed. Particularly in the travel and hotel booking sector, these autonomous systems influence the…

Traditionally, AI has been modeled within economics as a technology that impacts payoffs by reducing costs or refining information for human agents. Our position is that, in light of recent advances in generative AI, it is increasingly…

Artificial Intelligence (AI) has revolutionized food marketing by providing advanced techniques for personalized recommendations, consumer behavior prediction, and campaign optimization. This paper explores the shift from traditional…

Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…

Generative AI systems are predominantly designed, evaluated, and marketed as intelligent systems which will benefit society by augmenting or automating human cognitive labor, promising to increase personal, corporate, and macroeconomic…

Artificial intelligence has become a part of the provision of governmental services, from making decisions about benefits to issuing fines for parking violations. However, AI systems rarely live up to the promise of neutral optimisation,…

There is strong agreement that generative AI should be regulated, but strong disagreement on how to approach regulation. While some argue that AI regulation should mostly rely on extensions of existing laws, others argue that entirely new…

Conversational AI models are becoming increasingly popular and are about to replace traditional search engines for information retrieval and product discovery. This raises concerns about monetization strategies and the potential for subtle…

This study looks at how generative artificial intelligence (AI) can revolutionize marketing, product development, and research. It discusses the latest developments in the field, easy-to-use resources, and moral and social hazards. In…

This paper addresses the critical challenge of building consumer trust in AI-powered customer engagement by emphasising the necessity for transparency and accountability. Despite the potential of AI to revolutionise business operations and…

The field of AI is undergoing a fundamental transition from generative models that can produce synthetic content to artificial agents that can plan and execute complex tasks with only limited human involvement. Companies that pioneered the…

Artificial Intelligence (AI) is rapidly integrating into various aspects of our daily lives, influencing decision-making processes in areas such as targeted advertising and matchmaking algorithms. As AI systems become increasingly…

Thanks to advances in large language models, a new type of software agent, the artificial intelligence (AI) agent, has entered the marketplace. Companies such as OpenAI, Google, Microsoft, and Salesforce promise their AI Agents will go from…

Generative AI is frequently portrayed as revolutionary or even apocalyptic, prompting calls for novel regulatory approaches. This essay argues that such views are misguided. Instead, generative AI should be understood as an evolutionary…

This paper explores educational interactions involving humans and artificial intelligences not as sequences of prompts and responses, but as a social process of conversation and exploration. In this conception, learners continually converse…

Agentic Artificial Intelligence (AI) can autonomously pursue long-term goals, make decisions, and execute complex, multi-turn workflows. Unlike traditional generative AI, which responds reactively to prompts, agentic AI proactively…