相关论文: UK Finfluencers: Exploring Content, Reach, and Res…

In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action,…

Against a backdrop of tensions related to EU membership, we find levels of online abuse toward UK MPs reach a new high. Race and religion have become pressing topics globally, and in the UK this interacts with "Brexit" and the rise of…

This study examines whether following popular Nigerian sports betting influencers on social media is a financially sound strategy. To avoid the survivorship bias that occurs when influencers only share their winning bets, we tracked 5,467…

Influencing a target audience through social media content has become a new focus of interest for marketing leaders. While a large amount of heterogeneous data is produced by influencers on a daily basis, professionals in the influ-encer…

Sharenting, the practice of parents sharing content about their children on social media platforms, has become increasingly common, raising concerns about children's privacy and safety online. This study investigates children's exposure on…

Whilst academic, commercial and policy literature on financial exclusion is extensive and wide-ranging, there have been very few attempts to quantify and measure localised financial exclusion anywhere in the world. This is a subject of…

In social and online media, influencers have traditionally been understood as highly visible individuals. Recent outcomes suggest that people are likely to mimic influencers' behavior, which can be exploited, for instance, in marketing…

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

Popularity in social media is an important objective for professional users (e.g. companies, celebrities, and public figures, etc). A simple yet prominent metric utilized to measure the popularity of a user is the number of fans or…

We investigate the motivation and means through which individuals expand their skill-set by analyzing a survey of applicants from the Facebook Jobs product. Individuals who report being influenced by their networks or local economy are over…

The rise of social networks as the primary means of communication in almost every country in the world has simultaneously triggered an increase in the amount of fake news circulating online. This fact became particularly evident during the…

Engaging with online social media platforms is an important part of life as a public figure in modern society, enabling connection with broad audiences and providing a platform for spreading ideas. However, public figures are often…

For effective social media marketing, identifying stable influencers-those who sustain their influence over an extended period-is more valuable than focusing on users who are influential only temporarily. This study addresses the challenge…

The concept of truth, as a public good is the production of a collective understanding, which emerges from a complex network of social interactions. The recent impact of social networks on shaping the perception of truth in political arena…

There has been extensive research on the experiences of individuals with visual impairments on text- and image-based social media platforms, such as Facebook and Twitter. However, little is known about the experiences of visually impaired…

We know that reputation in organisational contexts can be understood as a valuable asset that requires diligent management. It directly affects how a firm is publicly perceived, and indirectly, how a firm will perform economically. The…

As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…

Researchers have attempted to model information diffusion and topic trends and lifecycle on online social networks. They have investigated the role of content, social connections and communities, familiarity and behavioral similarity in…

Guided by the Persuasion Knowledge Model and the Attribution Theory, this study investigates the perceived source expertise-product attribute congruence and sponsorship disclosure as pertinent factors affecting the communicative…

The world's digital information ecosystem continues to struggle with the spread of misinformation. Prior work has suggested that users who consistently disseminate a disproportionate amount of low-credibility content -- so-called…