相关论文: UK Finfluencers: Exploring Content, Reach, and Res…
This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…
Social learning is a fundamental mechanism shaping decision-making across numerous social networks, including social trading platforms. In those platforms, investors combine traditional investing with copying the behavior of others.…
With the primary goal of raising readers' awareness of misinformation phenomena, extensive efforts have been made by both academic institutions and independent organizations to develop methodologies for assessing the trustworthiness of…
The rapid expansion of high-speed internet has led to the emergence of new digital jobs, such as digital influencers, fitness models, and adult models who share content on subscription-based social media platforms. Across two experiments…
Misinformation proliferation on social media platforms is a pervasive threat to the integrity of online public discourse. Genuine users, susceptible to others' influence, often unknowingly engage with, endorse, and re-share questionable…
In this study, we undertake an extensive analysis of YouTube channels that reference research publications in their video descriptions, offering a unique insight into the intersection of digital media and academia. Our investigation focuses…
The global spread of the novel coronavirus is affected by the spread of related misinformation -- the so-called COVID-19 Infodemic -- that makes populations more vulnerable to the disease through resistance to mitigation efforts. Here we…
Blogging is a popular way of expressing opinions and discussing topics. Bloggers demonstrate different levels of commitment and most interesting are influential bloggers. Around such bloggers, the groups are forming, which concentrate users…
How do authoritarian regimes strengthen global support for nondemocratic political systems? Roughly half of the users of the social media platform TikTok report getting news from social media influencers. Against this backdrop,…
Financial models do not merely analyse markets, but actively shape them. This effect, known as performativity, describes how financial theories and the subsequent actions based on them influence market processes, by creating self-fulfilling…
We perform a large scale analysis of a list of fintech terms in (i) news and blogs in English language and (ii) professional descriptions of companies operating in many countries. The occurrence and co-occurrence of fintech terms and…
Elected officials have privileged roles in public communication. In contrast to national politicians, whose posting content is more likely to be closely scrutinized by a robust ecosystem of nationally focused media outlets, sub-national…
The use of social media platforms has been gradually increasing and fake news spreading is becoming an alarming issue nowadays. The spreading of fake news means disseminating false, confusing, and spurious information which hurts families,…
An increasing number of today's social interactions occurs using online social media as communication channels. Some online social networks have become extremely popular in the last decade. They differ among themselves in the character of…
A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities…
As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in…
In today's digital age, concerns about online security and privacy have become paramount. However, addressing these issues can be difficult, especially within the context of family relationships, wherein parents and children may have…
TikTok, a popular short video sharing application, emerged as the dominant social media platform for young people, with a pronounced influence on how young women and people of color interact online. The application has become a global space…
Social media comprises interactive applications and platforms for creating, sharing and exchange of user-generated contents. The past ten years have brought huge growth in social media, especially online social networking services, and it…
Social media platforms facilitate the dissemination of science and access to it. However, gender inequalities in the participation and visibility of communicators persist. This study examined the differences in reach and audience response…