相关论文: Packaging Up Media Mix Modeling: An Introduction t…

Software systems often leverage on open source software libraries to reuse functionalities. Such libraries are readily available through software package managers like npm for JavaScript. Due to the huge amount of packages available in such…

On the internet, images are no longer static; they have become dynamic content. Thanks to the availability of smartphones with cameras and easy-to-use editing software, images can be remixed (i.e., redacted, edited, and recombined with…

Prediction-oriented machine learning is becoming increasingly valuable to organizations, as it may drive applications in crucial business areas. However, decision-makers from companies across various industries are still largely reluctant…

In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…

Real-time bidding has transformed the digital advertising landscape, allowing companies to buy website advertising space in a matter of milliseconds in the time it takes a webpage to load. Joint research between Cardiff University and…

The first part of this thesis focuses on maximizing the overall recommendation accuracy. This accuracy is usually evaluated with some user-oriented metric tailored to the recommendation scenario, but because recommendation is usually…

Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…

The rebmix package provides R functions for random univariate and multivariate finite mixture model generation, estimation, clustering and classification. The paper is focused on multivariate normal mixture models with unrestricted…

Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads. The prospect of such "generated native ads" has sparked…

Recommendation systems power engagement and monetization across feeds, ads, and short-video platforms, but translating the latest advances in Large Language Models into Recommendation Systems (RecSys) gains remains rare, particularly in…

Machine learning (ML) algorithms are increasingly deployed to make critical decisions in socioeconomic applications such as finance, criminal justice, and autonomous driving. However, due to their data-driven and pattern-seeking nature, ML…

The predominance of machine learning models in many spheres of human activity has led to a growing demand for their transparency. The transparency of models makes it possible to discern some factors, such as security or non-discrimination.…

Behavioral studies using personal digital devices typically produce rich longitudinal datasets of mixed data types. These data provide information about the behavior of users of these devices in real-time and in the users' natural…

We study a general model on reusable resource allocation under model uncertainty. A heterogeneous population of customers arrive at the decision maker's (DM's) platform sequentially. Upon observing a customer's type, the DM selects an…

Increasing reliance on mobile broadband (MBB) networks for communication, vehicle navigation, healthcare, and other critical purposes calls for improved monitoring and troubleshooting of such networks. While recent advances in monitoring…

Collaborative Metric Learning (CML) has recently emerged as a popular method in recommendation systems (RS), closing the gap between metric learning and Collaborative Filtering. Following the convention of RS, existing methods exploit…

Data mixing -- determining the ratios of data from different domains -- is a first-order concern for training language models (LMs). While existing mixing methods show promise, they fall short when applied during real-world LM development.…

The core of the general recommender systems lies in learning high-quality embedding representations of users and items to investigate their positional relations in the feature space. Unfortunately, data sparsity caused by…

In this work, we model the end-to-end pipeline of the advertising ecosystem, allowing us to identify two main issues with the current trajectory of private advertising proposals. First, prior work has largely considered ad targeting and…

Probabilistic models analyze data by relying on a set of assumptions. Data that exhibit deviations from these assumptions can undermine inference and prediction quality. Robust models offer protection against mismatch between a model's…