相关论文: Packaging Up Media Mix Modeling: An Introduction t…

Data Mining is a promising field and is applied in multiple domains for its predictive capabilities. Data in the real world cannot be readily used for data mining as it suffers from the problems of multidimensionality, unbalance and missing…

A recent expert consensus found that non-standard reporting in MRS studies led to poor reproducibility. In order to address this, MRSinMRS guidelines were introduced; however, because of the disparate nomenclature and data formats, adoption…

Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers. In RTB, the ad with the highest bid price will be displayed to the user. This ad…

When performing an aggregate data meta-analysis of a continuous outcome, researchers often come across primary studies that report the sample median of the outcome. However, standard meta-analytic methods typically cannot be directly…

Data augmentation plays a crucial role in enhancing the robustness and performance of machine learning models across various domains. In this study, we introduce a novel mixed-sample data augmentation method called RandoMix. RandoMix is…

The selection, development, or comparison of machine learning methods in data mining can be a difficult task based on the target problem and goals of a particular study. Numerous publicly available real-world and simulated benchmark…

We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric decay functions, NNN uses rich embeddings to capture both…

Given data on the choices made by consumers for different offer sets, a key challenge is to develop parsimonious models that describe and predict consumer choice behavior while being amenable to prescriptive tasks such as pricing and…

Online marketing is critical for many industrial platforms and business applications, aiming to increase user engagement and platform revenue by identifying corresponding delivery-sensitive groups for specific incentives, such as coupons…

Objective: Scientific publications play a crucial role in uncovering insights, testing novel drugs, and shaping healthcare policies. Accessing the quality of publications requires evaluating their Risk of Bias (RoB), a process typically…

Collaborative filtering analyzes user preferences for items (e.g., books, movies, restaurants, academic papers) by exploiting the similarity patterns across users. In implicit feedback settings, all the items, including the ones that a user…

Sentiment detection is an important building block for multiple information retrieval tasks such as product recommendation, cyberbullying detection, and misinformation detection. Unsurprisingly, multiple commercial APIs, each with different…

Constraint Acquisition (CA) and related research on the validation and enhancement of Mathematical Programming (MP) models from domain knowledge artifacts are currently limited by inadequate benchmarks. This deficiency impedes…

Despite their popularity, randomized controlled trials (RCTs) are not always available for the purposes of advertising measurement. Non-experimental data is thus required. However, Facebook and other ad platforms use complex and evolving…

In statistical learning and analysis from shared data, which is increasingly widely adopted in platforms such as federated learning and meta-learning, there are two major concerns: privacy and robustness. Each participating individual…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

Traditionally, data scientists use exploratory data analysis techniques such as correlation analysis, summary statistics, and regression analysis for identifying the most product enhancements and roadmap planning. However, these…

The success of recommender systems in modern online platforms is inseparable from the accurate capture of users' personal tastes. In everyday life, large amounts of user feedback data are created along with user-item online interactions in…

Modern computational advertising platforms typically rely on recommendation systems to predict user responses, such as click-through rates, conversion rates, and other optimization events. To support a wide variety of product surfaces and…

Recommender systems leverage product and community information to target products to consumers. Researchers have developed collaborative recommenders, content-based recommenders, and (largely ad-hoc) hybrid systems. We propose a unified…