相关论文: What Drives Virtual Influencer's Impact?
Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…
People assume different and important roles within social networks. Some roles have received extensive study: that of influencers who are well-connected, and that of brokers who bridge unconnected parts of the network. However, very little…
The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…
There has been a long standing interest in understanding `Social Influence' both in Social Sciences and in Computational Linguistics. In this paper, we present a novel approach to study and measure interpersonal influence in daily…
Social Networks allow users to self-present by sharing personal contents with others which may add comments. Recent studies highlighted how the emotions expressed in a post affect others' posts, eliciting a congruent emotion. So far, no…
The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…
Cultural evolution theory suggests that prestige bias - whereby individuals preferentially learn from prestigious figures - has played a key role in human ecological success. However, its impact within online environments remains unclear,…
Many of today's most widely used computing applications utilize social networking features and allow users to connect, follow each other, share content, and comment on others' posts. However, despite the widespread adoption of these…
In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the…
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase…
The rapid proliferation of visual content raises fundamental questions about how different visual formats and features shape perceived credibility. Drawing on processing fluency theory, this research examines how visuals shape credibility…
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image…
One growing use of computer-based communication media is for gathering people to initiate or sustain social events. Although the use of computer-mediated communication and social network sites such as Facebook for event promotion is…
This study investigates how different virtual agent (VA) behaviors influence subjects' perceptions and group decision-making. Participants carried out experimental group discussions with a VA exhibiting varying levels of engagement and…
User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how…
This work extends a model of simulating influence in a network of stochastic edge dynamics to account for polarization. The model built upon is termed Dynamic Communicators and seeks to understand the process which produces low volume, high…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
Americans spend about a third of their time online, with many participating in online conversations on social and political issues. We hypothesize that social media arguments on such issues may be more engaging and persuasive than…