相关论文: Matching Writers to Content Writing Tasks

This study compares the performance of AI-generated and human-written product descriptions using a multifaceted evaluation model. We analyze descriptions for 100 products generated by four AI models (Gemma 2B, LLAMA, GPT2, and ChatGPT 4)…

Good writing is a dynamic process of knowledge transformation, where writers refine and evolve ideas through planning, translating, and reviewing. Generative AI-powered writing tools can enhance this process but may also disrupt the natural…

In ranking competitions, document authors compete for the highest rankings by modifying their content in response to past rankings. Previous studies focused on human participants, primarily students, in controlled settings. The rise of…

AI-generated text is proliferating across domains, from creative writing and journalism to marketing content and scientific articles. Models can follow user-provided instructions to generate coherent and grammatically correct outputs but in…

Evaluating creativity is challenging, even for humans, not only because of its subjectivity but also because it involves complex cognitive processes. Inspired by work in marketing, we attempt to break down visual advertisement creativity…

It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…

Reasoning Large Language Models (LLMs) have shown promising results when tasked with solving complex problems. In this paper, we propose and evaluate a multi-stage workflow that leverages the capabilities of fine-tuned reasoning LLMs to…

As generative AI tools like ChatGPT become integral to everyday writing, critical questions arise about how to preserve writers' sense of agency and ownership when using these tools. Yet, a systematic understanding of how AI assistance…

This work sheds light on whether and how creative writers' needs are met by existing research and commercial writing support tools (WST). We conducted a need finding study to gain insight into the writers' process during creative writing…

Large Language Models (LLMs) are revolutionizing several areas of Artificial Intelligence. One of the most remarkable applications is creative writing, e.g., poetry or storytelling: the generated outputs are often of astonishing quality.…

Large language models (LLMs) like ChatGPT have significantly lowered the cost of producing written content. This paper studies how LLMs, through lowering writing costs, disrupt markets that traditionally relied on writing as a costly signal…

The goal of product copywriting is to capture the interest of potential buyers by emphasizing the features of products through text descriptions. As e-commerce platforms offer a wide range of services, it's becoming essential to dynamically…

The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We present MindFuse, a brave new explainable generative AI…

The construction industry is a vital sector of the global economy, but it faces many productivity challenges in various processes, such as design, planning, procurement, inspection, and maintenance. Generative artificial intelligence (AI),…

As AI systems shift from directing users to content toward consuming it directly, publishers need a new revenue model: charging AI crawlers for content access. This model, called pay-per-crawl, must solve a problem of mechanism selection at…

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

This paper reviews the current state of the art in Artificial Intelligence (AI) technologies and applications in the context of the creative industries. A brief background of AI, and specifically Machine Learning (ML) algorithms, is…

The use of creative writing as training data for large language models (LLMs) is highly contentious and many writers have expressed outrage at the use of their work without consent or compensation. In this paper, we seek to understand how…

While small businesses are increasingly turning to online crowdfunding platforms for essential funding, over 40% of these campaigns may fail to raise any money, especially those from low socio-economic areas. We utilize the latest…

As an increasing number of students move to online learning platforms that deliver personalized learning experiences, there is a great need for the production of high-quality educational content. Large language models (LLMs) appear to offer…