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A common sales strategy involves having account executives (AEs) actively reach out and contact potential customers. However, not all contact attempts have a positive effect: some attempts do not change customer decisions, while others…

As the last years have shown a massive growth within the field of electronic sports (eSports), several questions emerge, such as how much is it growing, and will it continue to grow? This research thesis sees this as its statement of…

Promotion of healthy habits help maintain and improve people health, reduce disease risks, and manage chronic illness. Regular healthy activities like walking, exercising, healthy eating, drinking water or taking medication on time require…

When machine-learning algorithms are used in high-stakes decisions, we want to ensure that their deployment leads to fair and equitable outcomes. This concern has motivated a fast-growing literature that focuses on diagnosing and addressing…

Social media and digital platforms allow us to express our opinions freely and easily to a vast number of people. In this study, we examine whether there are gender-based differences in how communication happens via Twitter in regard to…

Professional team sports provide an excellent domain for studying the dynamics of social competitions. These games are constructed with simple, well-defined rules and payoffs that admit a high-dimensional set of possible actions and…

The data created from virtual communication platforms presents the opportunity to explore automated measures for monitoring team performance. In this work, we explore one important characteristic of successful teams - Psychological Safety -…

Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…

Models of message flows in an artificial group of users communicating via the Internet are introduced and investigated using numerical simulations. We assumed that messages possess an emotional character with a positive valence and that the…

The existence of gender differences in the structure and composition of social networks is a well established finding in the social and behavioral sciences, but researchers continue to debate whether structural, dispositional, or life…

Dating and romantic relationships not only play a huge role in our personal lives but also collectively influence and shape society. Today, many romantic partnerships originate from the Internet, signifying the importance of technology and…

LLM-based chatbots are now being specifically designed to facilitate social companionship, even romantic relationships, incorporating features that parallel human relationship dynamics. This has led a subset of users to form romantic…

Using mobile phone records and information theory measures, our daily lives have been recently shown to follow strict statistical regularities, and our movement patterns are to a large extent predictable. Here, we apply entropy and…

Two-sided matching markets have long existed to pair agents in the absence of regulated exchanges. A common example is school choice, where a matching mechanism uses student and school preferences to assign students to schools. In such…

Technology has had an unquestionable impact on the way people watch sports. Along with this technological evolution has come a higher standard to ensure a good viewing experience for the casual sports fan. It can be argued that the…

We study experiments on interacting populations of humans and AI agents, where both unit types and the interaction network remain unobserved. Although causal effects propagate throughout the system, the goal is to estimate effects on…

Collaboration is crucial in Software Engineering (SE), yet factors like gender bias can shape team dynamics and behaviours. This study examines an eight-week project involving 39 SE students across eight teams contributing to GitHub…

There seems to be an upper limit to predicting the outcome of matches in (semi-)professional sports. Recent work has proposed that this is due to chance and attempts have been made to simulate the distribution of win percentages to identify…

Humans are social animals, they interact with different communities of friends to conduct different activities. The literature shows that human mobility is constrained by their social relations. In this paper, we investigate the social…

The study of human interactions is of central importance for understanding the behavior of individuals, groups and societies. Here, we observe the formation and evolution of networks by monitoring the addition of all new links and we…