相关论文: Facebook Ads as a Demographic Tool to Measure the …
Ending poverty in all its forms everywhere is the number one Sustainable Development Goal of the UN 2030 Agenda. To monitor the progress towards such an ambitious target, reliable, up-to-date and fine-grained measurements of socioeconomic…
Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…
Social media in scientific research offer a unique digital observatory of human behaviours and hence great opportunities to conduct research at large scale answering complex sociodemographic questions. We focus on the identification and…
Censuses around the world are key sources of data to guide government investments and public policies. However, these sources are very expensive to obtain and are collected relatively infrequently. Over the last decade, there has been…
Digital platforms, including social networks, are major sources of economic information. Evidence suggests that digital platforms display different socioeconomic opportunities to demographic groups. Our work addresses this issue by…
Online social media are information resources that can have a transformative power in society. While the Web was envisioned as an equalizing force that allows everyone to access information, the digital divide prevents large amounts of…
We use data from the Facebook Advertisement Platform to study patterns of demographic disparities in usage of Facebook across countries. We address three main questions: (1) How does Facebook usage differ by age and by gender around the…
Accurate and timely population data are essential for disaster response and humanitarian planning, but traditional censuses often cannot capture rapid demographic changes. Social media data offer a promising alternative for dynamic…
Every day, millions of users reveal their interests on Facebook, which are then monetized via targeted advertisement marketing campaigns. In this paper, we explore the use of demographically rich Facebook Ads audience estimates for tracking…
Digital platforms such as Facebook, Twitter, Wikipedia, and Amazon Mechanical Turk have transformed the study of human behavior and provided access to new subject pools for academic research. In our study, we leverage the Facebook…
The wide use of social media sites and other digital technologies have resulted in an unprecedented availability of digital data that are being used to study human behavior across research domains. Although unsolicited opinions and…
Monitoring advertising around controversial issues is an important step in ensuring accountability and transparency of political processes. To that end, we use the Facebook Ads Library to collect 2312 migration-related advertising campaigns…
Targeted online advertising is on the forefront of political communication, allowing hyper-local advertising campaigns around elections and issues. In this study, we employ a new resource for political ad monitoring -- Facebook Ads Library…
Many critical policy decisions, from strategic investments to the allocation of humanitarian aid, rely on data about the geographic distribution of wealth and poverty. Yet many poverty maps are out of date or exist only at very coarse…
Youth unemployment rates are still in alerting levels for many countries, among which Italy. Direct consequences include poverty, social exclusion, and criminal behaviours, while negative impact on the future employability and wage cannot…
Women remain underrepresented in the labour market. Although significant advancements are being made to increase female participation in the workforce, the gender gap is still far from being bridged. We contribute to the growing literature…
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke…
While extremely useful (e.g., for COVID-19 forecasting and policy-making, urban mobility analysis and marketing, and obtaining business insights), location data collected from mobile devices often contain data from a biased population…
Social media provide access to behavioural data at an unprecedented scale and granularity. However, using these data to understand phenomena in a broader population is difficult due to their non-representativeness and the bias of…
In many developing countries, timely and accurate information about birth rates and other demographic indicators is still lacking, especially for male fertility rates. Using anonymous and aggregate data from Facebook's Advertising Platform,…