相关论文: Block the blocker: Studying the effects of Anti Ad…

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…

The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…

The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…

Websites employ third-party ads and tracking services leveraging cookies and JavaScript code, to deliver ads and track users' behavior, causing privacy concerns. To limit online tracking and block advertisements, several ad-blocking (black)…

Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users adoption of ad blockers purely as a threat to revenue. Yet, this perception ignores the…

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…

Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

Blocking of foreign Web content by Internet access providers has been a hot topic for the last 18 months in Germany. Since fall 2001 the state of North-Rhine-Westphalia very actively tries to mandate such blocking. This paper will take a…

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…

Privacy regulations have led to many websites showing cookie banners to their users. Usually, cookie banners present the user with the option to "accept" or "reject" cookies. Recently, a new form of paywall-like cookie banner has taken hold…

Millions of web users directly depend on ad and tracker blocking tools to protect their privacy. However, existing ad and tracker blockers fall short because of their reliance on trivially susceptible advertising and tracking content. In…

Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…

On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad…

We present a systematic study of ad blocking - and the associated "arms race" - as a security problem. We model ad blocking as a state space with four states and six state transitions, which correspond to techniques that can be deployed by…

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…