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Social contagion has been studied in various contexts. Many instances of social contagion can be modeled as an infection process where a specific state (adoption of product, fad, knowledge, behavior, etc.) spreads from individual to…

社会与信息网络 · 计算机科学 2014-07-01 Hiroki Sayama

Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

物理与社会 · 物理学 2018-07-04 Yong Zhuang , Osman Yağan

Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political…

社会与信息网络 · 计算机科学 2016-04-27 Kristina Lerman , Xiaoran Yan , Xin-Zeng Wu

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

社会与信息网络 · 计算机科学 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

In networks, multiple contagions, such as information and purchasing behaviors, may interact with each other as they spread simultaneously. However, most of the existing information diffusion models are built on the assumption that each…

社会与信息网络 · 计算机科学 2018-07-24 Xi Zhang , Yuan Su , Siyu Qu , Sihong Xie , Binxing Fang , Philip S. Yu

We investigate critical behaviors of a social contagion model on weighted networks. An edge-weight compartmental approach is applied to analyze the weighted social contagion on strongly heterogenous networks with skewed degree and weight…

物理与社会 · 物理学 2017-07-12 Yu-Xiao Zhu , Wei Wang , Ming Tang , Yong-Yeol Ahn

Models of strategy evolution on static networks help us understand how population structure can promote the spread of traits like cooperation. One key mechanism is the formation of altruistic spatial clusters, where neighbors of a…

物理与社会 · 物理学 2023-09-07 Qi Su , Alex McAvoy , Joshua B. Plotkin

Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

数据结构与算法 · 计算机科学 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

When exposed to a contagion phenomenon, individuals may respond to the perceived risk of infection by adopting behavioral changes, aiming to reduce their exposure or their risk of infecting others. The social cost of such adaptive behaviors…

物理与社会 · 物理学 2026-02-06 Marco Mancastroppa , Márton Karsai , Alain Barrat

There is a rich history of models for the interaction of a biological contagion like influenza with the spread of related information such as an influenza vaccination campaign. Recent work on the spread of interacting contagions on networks…

物理与社会 · 物理学 2020-09-02 Laurent Hébert-Dufresne , Dina Mistry , Benjamin M. Althouse

The advantages of temporal networks in capturing complex dynamics, such as diffusion and contagion, has led to breakthroughs in real world systems across numerous fields. In the case of human behavior, face-to-face interaction networks…

社会与信息网络 · 计算机科学 2025-06-06 Nicolò Alessandro Girardini , Antonio Longa , Gaia Trebucchi , Giulia Cencetti , Andrea Passerini , Bruno Lepri

In this work we study diffusion in networks with community structure. We first replicate and extend work on networks with non-overlapping community structure. We then study diffusion on network models that have overlapping community…

物理与社会 · 物理学 2015-03-19 Fergal Reid , Neil Hurley

We introduce a mathematical model that combines the concepts of complex contagion with payoff-biased imitation, to describe how social behaviors spread through a population. Traditional models of social learning by imitation are based on…

物理与社会 · 物理学 2025-01-13 Hiroaki Chiba-Okabe , Joshua B. Plotkin

The collective behaviour of people adopting an innovation, product or online service is commonly interpreted as a spreading phenomenon throughout the fabric of society. This process is arguably driven by social influence, social learning…

物理与社会 · 物理学 2017-06-30 Gerardo Iñiguez , Zhongyuan Ruan , Kimmo Kaski , János Kertész , Márton Karsai

Many social and biological networks consist of communities - groups of nodes within which connections are dense, but between which connections are sparser. Recently, there has been considerable interest in designing algorithms for detecting…

物理与社会 · 物理学 2009-11-11 Chunguang Li , Philip K. Maini

Information diffusion and disease spreading in communication-contact layered network are typically asymmetrically coupled with each other, in which how an individual being aware of disease responds to the disease can significantly affect…

物理与社会 · 物理学 2016-06-20 Quan-Hui Liu , Wei Wang , Ming Tang , Hai-Feng Zhang

Heterogeneous adoption thresholds exist widely in social contagions, but were always neglected in previous studies. We first propose a non-Markovian spreading threshold model with general adoption threshold distribution. In order to…

物理与社会 · 物理学 2016-01-13 Wei Wang , Ming Tang , Panpan Shu , Zhen Wang

Information and individual activities often spread globally through the network of social ties. While social contagion phenomena have been extensively studied within the framework of threshold models, it is common to make an assumption that…

物理与社会 · 物理学 2023-06-07 Teruyoshi Kobayashi

In this paper we study how the network of agents adopting a particular technology relates to the structure of the underlying network over which the technology adoption spreads. We develop a model and show that the network of agents adopting…

社会与信息网络 · 计算机科学 2013-04-09 Grant Schoenebeck

Diffusion of information, behavioral patterns or innovations follows diverse pathways depending on a number of conditions, including the structure of the underlying social network, the sensitivity to peer pressure and the influence of…

物理与社会 · 物理学 2015-11-25 Zhongyuan Ruan , Gerardo Iniguez , Marton Karsai , Janos Kertesz