相关论文: Using Twitter to Predict Sales: A Case Study

On social media, the boundaries between people's private and public lives often blur. The need to navigate both roles, which are governed by distinct norms, impacts how individuals conduct themselves online, and presents methodological…

Since internet technologies have advanced, one of the primary factors in company development is customer happiness. Online platforms have become prominent places for sharing reviews. Twitter is one of these platforms where customers…

In the widely used message platform Twitter, about 2% of the tweets contains the geographical location through exact GPS coordinates (latitude and longitude). Knowing the location of a tweet is useful for many data analytics questions. This…

Bragging is a speech act employed with the goal of constructing a favorable self-image through positive statements about oneself. It is widespread in daily communication and especially popular in social media, where users aim to build a…

Social media is a rich source of user behavior and opinions. Twitter senses nearly 500 million tweets per day from 328 million users.An appropriate machine learning pipeline over this information enables up-to-date and cost-effective data…

We present an exploration of cultural norms surrounding online disclosure of information about one's interpersonal relationships (such as information about family members, colleagues, friends, or lovers) on Twitter. The literature…

Nowadays, millions of people interact on a daily basis on online social media like Facebook and Twitter, where they share and discuss information about a wide variety of topics. In this paper, we focus on a specific online social network,…

In this paper we illustrate the use of Data Science techniques to analyse complex human communication. In particular, we consider tweets from leaders of political parties as a dynamical proxy to political programmes and ideas. We also study…

Twitter is a useful resource to analyze peoples' opinions on various topics. Often these topics are correlated or associated with locations from where these Tweet posts are made. For example, restaurant owners may need to know where their…

Social media platforms have been exploited to disseminate misinformation in recent years. The widespread online misinformation has been shown to affect users' beliefs and is connected to social impact such as polarization. In this work, we…

Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…

Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased, and the organizational structure, the process may involve…

The collection and examination of social media has become a useful mechanism for studying the mental activity and behavior tendencies of users. Through the analysis of collected Twitter data, models were developed for classifying…

The advent of social media expands our ability to transmit information and connect with others instantly, which enables us to behave as "social sensors." Here, we studied concurrent bursty behavior of Twitter users during major sporting…

Twitter updates now represent an enormous stream of information originating from a wide variety of formal and informal sources, much of which is relevant to real-world events. In this paper we adapt existing bio-surveillance algorithms to…

Discovering the stances of media outlets and influential people on current, debatable topics is important for social statisticians and policy makers. Many supervised solutions exist for determining viewpoints, but manually annotating…

Information exchange and message diffusion have moved from traditional media to social media platforms. Messages on platforms such as Twitter have become the default mode of company communications replacing lengthier public announcements…

In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

Twitter is a micro-blogging social media platform for short messages that can have a long-term impact on how scientists create and publish ideas. We investigate the usefulness of twitter in the development and distribution of scientific…