相关论文: Scalable Cost-Aware Multi-Way Influence Maximizati…

The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help…

Since users move around based on social relationships and interests, the resulting movement patterns can represent how nodes are socially connected (i.e., nodes with strong social ties, nodes that meet occasionally by sharing the same…

Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…

Networks have always played a special role for human beings in shaping social relations, forming public opinion, and driving economic equilibria. Nowadays, online networked platforms dominate digital markets and capitalization…

One of the key features of this paper is that the agents' opinion of a social network is assumed to be not only influenced by the other agents but also by two marketers in competition. One of our contributions is to propose a pragmatic…

The emergence of online social media services has made a qualitative leap and brought profound changes to various aspects of human, cultural, intellectual, and social life. These significant Big data tributaries have further transformed the…

Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has…

Today, many wireless device providers choose to sell devices bundled with complementary mobile social services, which exhibit strong positive network externality. This paper aims to quantify the benefits of selling devices and complementary…

Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce…

In this paper the methods of forming a travel company customer base by means of social networks are observed. These methods are made to involve web-users of the social networks (VK.com and Facebook) for positioning of the service of the…

The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing.…

This study explores the dynamics of visibility and influence in digital social relations, examining their implications for the emergence of a new symbolic capital. Using a mixedmethods design, the research combined semi-structured…

Online social networks, such as Facebook and twitter, are a growing phenomenon in today's world, with various platforms providing capabilities for individuals to collaborate through messaging and chatting as well as sharing of content such…

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

The marked increase in advertisements over online social networks (OSNs) necessitates the study of content propagation. We analyse the viral markets with content providers competing for the propagation of similar posts over OSNs. Towards…

Social media comprises interactive applications and platforms for creating, sharing and exchange of user-generated contents. The past ten years have brought huge growth in social media, especially online social networking services, and it…

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…

Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…

This paper studies a strategic model of marketing and product diffusion in social networks. We consider two firms offering substitutable products which can improve their market share by seeding the key individuals in the market. Consumers…

Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…