相关论文: Scalable Cost-Aware Multi-Way Influence Maximizati…

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

An increasing number of businesses and organisations rely on existing users for finding new users or spreading a message. One of the widely used "refer-a-friend" mechanisms offers an equal reward to both the referrer and the invitee. This…

Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns…

We investigate a dynamic model of network marketing in a small-world network structure artificially constructed similarly to the Watts-Strogatz network model. Different from the traditional marketing, consumers can also play the role of the…

Many networks are used to transfer information or goods, in other words, they are navigated. The larger the network, the more difficult it is to navigate efficiently. Indeed, information routing in the Internet faces serious scalability…

Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…

Viral marketing is becoming important due to the popularity of online social networks (OSNs). Companies may provide incentives (e.g., via free samples of a product) to a small group of users in an OSN, and these users provide…

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…

Social networking has become a major part of all our lives and we depend on it for day to day purposes. It is a medium that is used by people all around the world even in the smallest of towns. Its main purpose is to promote and aid…

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…

People in the Internet era have to cope with the information overload, striving to find what they are interested in, and usually face this situation by following a limited number of sources or friends that best match their interests. A…

Motivated by the emergence of popular service-based two-sided markets where sellers can serve multiple buyers at the same time, we formulate and study the {\em two-sided cost sharing} problem. In two-sided cost sharing, sellers incur…

The technical challenges of scaling websites with large and growing member bases, like social networking sites, are numerous. One of these challenges is how to evenly distribute the growing member base across all available resources. This…

Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by…

In a competitive marketing, there are a large number of players which produce the same product. Each firm aims to diffuse its product information widely so that it's product will become popular among potential buyers. The more popular is a…

The discovery of phenomena in social networks has prompted renewed interests in the field. Data in social networks however can be massive, requiring scalable Big Data architecture. Conversely, research in Big Data needs the volume and…

In the present work, we study the advertising competition of several marketing campaigns who need to determine how many resources to allocate to potential customers to advertise their products through direct marketing while taking into…

We propose a novel family of sales-based rebate mechanisms that induce network effects in sales of products that do not exhibit such externalities. The proposed rebate mechanisms enable the seller of a product with uncertain quality to…