相关论文: Strategic Advantage in Web Tourism Promotion: An e…
As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to…
The purpose of this study is to analyze cyber security and security practices of electronic information and network system, network threats, and techniques to prevent the cyber attacks in hotels. Helping the information technology directors…
Purpose - The purpose of this paper is to propose a mathematical model to determine invariant sets, set covering, orbits and, in particular, attractors in the set of tourism variables. Analysis was carried out based on an algorithm and…
Within hospitality, marketing departments use segmentation to create tailored strategies to ensure personalized marketing. This study provides a data-driven approach by segmenting guest profiles via hierarchical clustering, based on an…
The progressive digitalization is changing the way businesses work and interact. Concepts like Internet of Things, Cloud Computing, Industry 4.0, Service 4.0, Smart Production or Smart Cities are based on systems that are linked to the…
As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business…
This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been…
Since culture influences expectations, perceptions, and satisfaction, a cross-culture study is necessary to understand the differences between Japan's biggest tourist populations, Chinese and Western tourists. However, with ever-increasing…
This study deals with the review of e-commerce and e-health. The investigation of e-commerce and e-health in the United Kingdom is proposed. The related works of e-commerce and e-health sectors is analysed. The world market for e-commerce…
The increasing use of online hospitality platforms provides firsthand information about clients preferences, which are essential to improve hotel services and increase the quality of service perception. Customer reviews can be used to…
The proliferation of misleading or false information spread by untrustworthy websites has emerged as a significant concern on the public agenda in many countries, including Slovakia. Despite the influence ascribed to such websites, their…
Web services are playing an important role in e-business and e-commerce applications. As web service applications are interoperable and can work on any platform, large scale distributed systems can be developed easily using web services.…
The leisure and hospitality industry is one of the driving forces of the global economy. The widespread adoption of new technologies in this industry over recent years has fundamentally reshaped the way in which services are provided and…
A real time portal (www.ganamoscybersecure.org) to enlighten people on how to protect their data in the web, the strategies adopted by cyber criminals to succeed in exploiting their victims as well as the mistakes made by people and…
Promotions are commonly used by e-commerce merchants to boost sales. The efficacy of different promotion strategies can help sellers adapt their offering to customer demand in order to survive and thrive. Current approaches to designing…
Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products,…
Airbnb is one of the most successful examples of sharing economy marketplaces. With rapid and global market penetration, understanding its attractiveness and evolving growth opportunities is key to plan business decision making. There is an…
Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive…
We propose a research initiative to explore and evaluate end-user technology, infrastructure, business imperatives, and regulatory policy to support the privacy, dignity, and market power of individual persons in the context of the emerging…
Social network analysis emerged as an important research topic in sociology decades ago, and it has also attracted scientists from various fields of study like psychology, anthropology, geography and economics. In recent years, a…