相关论文: Business Mode Selection in Digital Content Markets

In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps advertisers achieve their marketing goals and provides a…

Social media platforms struggle to protect users from harmful content through content moderation. These platforms have recently leveraged machine learning models to cope with the vast amount of user-generated content daily. Since moderation…

The recent advancements in mobile/data technology have fostered a widespread adoption of on-demand or gig service platforms. The increasingly available data and independent contractors have enabled these platforms to design customized…

Recommender systems have emerged as a new weapon to help online firms to realize many of their strategic goals (e.g., to improve sales, revenue, customer experience etc.). However, many existing techniques commonly approach these goals by…

Modern online platforms such as marketplaces, ride-hailing services, and food-delivery systems serve a dual role: they are both markets where participants interact and transact, and operators that design and govern how these markets…

In Recommender Systems research, algorithms are often characterized as either Collaborative Filtering (CF) or Content Based (CB). CF algorithms are trained using a dataset of user preferences while CB algorithms are typically based on item…

Device-to-Device (D2D) communication is offering smart phone users a choice to share files with each other without communicating with the cellular network. In this paper, we discuss the behaviors of two characters in the D2D data…

Content marketing is todays one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and…

E-commerce marketplaces provide business opportunities to millions of sellers worldwide. Some of these sellers have special relationships with the marketplace by virtue of using their subsidiary services (e.g., fulfillment and/or shipping…

A decision maker is choosing between an active action (e.g., purchase a house, invest certain stock) and a passive action. The payoff of the active action depends on the buyer's private type and also an unknown state of nature. An…

Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid…

A Content Delivery Network (CDN) is a dynamic and complex service system. It causes a huge amount of traffic on the network infrastructure of Internet Service Providers (ISPs). Oftentimes, CDN providers and ISPs struggle to find an…

In two-sided platforms (e.g., video streaming or e-commerce), viewers and providers engage in interactive dynamics: viewers benefit from increases in provider populations, while providers benefit from increases in viewer population. Despite…

We study the optimal mechanism design problem faced by a market intermediary who makes revenue by connecting buyers and sellers. We first show that the optimal intermediation protocol has substantial structure: it is the solution to an…

Online communities are becoming increasingly important as platforms for large-scale human cooperation. These communities allow users seeking and sharing professional skills to solve problems collaboratively. To investigate how users…

We study the problem of online learning in competitive settings in the context of two-sided matching markets. In particular, one side of the market, the agents, must learn about their preferences over the other side, the firms, through…

Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide…

In order to truly understand how social media might shape online discourses or contribute to societal polarization, we need refined models of platform choice, that is: models that help us understand why users prefer one social media…

We consider a D2D-enabled cellular network where user equipments (UEs) owned by rational users are incentivized to form D2D pairs using tokens. They exchange tokens electronically to "buy" and "sell" D2D services. Meanwhile the devices have…

E-business, information serving, and ubiquitous computing will create heavy request traffic from strangers or even incognitos. Such requests must be managed automatically. Two ways of doing this are well known: giving every incognito…