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Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…

统计理论 · 数学 2007-06-13 Shawndra Hill , Foster Provost , Chris Volinsky

This paper presents the results of computational experiments on the effects of social influence on individual and systemic behavior of situated cognitive agents in a product-consumer environment. Paired experiments were performed with…

社会与信息网络 · 计算机科学 2012-04-17 Russell C. Thomas , John S. Gero

Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification…

社会与信息网络 · 计算机科学 2012-02-29 Eytan Bakshy , Itamar Rosenn , Cameron Marlow , Lada Adamic

Mobile users are envisioned to exploit direct communication opportunities between their portable devices, in order to enrich the set of services they can access through cellular or WiFi networks. Sharing contents of common interest or…

网络与互联网体系结构 · 计算机科学 2016-01-21 Pavlos Sermpezis , Thrasyvoulos Spyropoulos

We review and conceptualize recent advances in causal inference under network interference, drawing on a complex and diverse body of work that ranges from causal inference, statistical network analysis, economics, the health sciences, and…

统计方法学 · 统计学 2025-08-12 Subhankar Bhadra , Michael Schweinberger

In social network markets, the act of consumer choice in these industries is governed not just by the set of incentives described by conventional consumer demand theory, but by the choices of others in which an individual's payoff is an…

社会与信息网络 · 计算机科学 2012-10-08 Paul Ormerod , Bassel Tarbush , R. Alexander Bentley

What drives the propensity for the social network dynamics? Social influence is believed to drive both off-line and on-line human behavior, however it has not been considered as a driver of social network evolution. Our analysis suggest…

物理与社会 · 物理学 2016-05-27 Yang Yang , Nitesh V. Chawla , Ryan N. Lichtenwalter , Yuxiao Dong

We consider a network of interacting agents and we model the process of choice on the adoption of a given innovative product by means of statistical-mechanics tools. The modelization allows us to focus on the effects of direct interactions…

物理与社会 · 物理学 2015-02-24 Paolo Sgrignoli , Elena Agliari , Raffaella Burioni , Augusto Schianchi

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…

社会与信息网络 · 计算机科学 2018-07-23 Marco Cremonini , Francesca Casamassima

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

计算机科学与博弈论 · 计算机科学 2008-09-08 Hamed Amini , Moez Draief , Marc Lelarge

We study the evolution of public cooperation on two interdependent networks that are connected by means of a utility function, which determines to what extent payoffs in one network influence the success of players in the other network. We…

物理与社会 · 物理学 2012-02-13 Zhen Wang , Attila Szolnoki , Matjaz Perc

Cumulative effect in social contagions underlies many studies on the spread of innovation, behaviors, and influence. However, few large-scale empirical studies are conducted to validate the existence of cumulative effect in the information…

社会与信息网络 · 计算机科学 2014-03-05 Peng Bao , Hua-Wei Shen , Wei Chen , Xue-Qi Cheng

Recent research has shown the deep impact of the dynamics of human interactions (or temporal social networks) on the spreading of information, opinion formation, etc. In general, the bursty nature of human interactions lowers the…

物理与社会 · 物理学 2015-06-16 Giovanna Miritello , Rubén Lara , Esteban Moro

How an information spreads throughout a social network is a valuable knowledge sought by many groups such as marketing enterprises and political parties. If they can somehow predict the impact of a given message or manipulate it in order to…

社会与信息网络 · 计算机科学 2015-10-07 Fabricio Olivetti de Franca , Denise Hideko Goya , Claudio Luis de Camargo Penteado

Recently, information transmission models motivated by the classical epidemic propagation, have been applied to a wide-range of social systems, generally assume that information mainly transmits among individuals via peer-to-peer…

物理与社会 · 物理学 2015-12-09 Chuang Liu , Xiu-Xiu Zhan , Zi-Ke Zhang , Gui-Quan Sun , Pak Ming Hui

The "social-networking revolution" of late (e.g., with the advent of social media, Facebook, and the like) has been propelling the crusade to elucidate the embedded networks that underlie economic activity. An unexampled synthesis of…

适应与自组织系统 · 物理学 2012-09-26 Dranreb Earl Juanico

This article contributes to the network effectiveness literature by identifying the theoretical mechanisms and network measures scholars in public administration and policy use to draw inferences between network structures and network…

社会与信息网络 · 计算机科学 2021-11-24 Alejandra Medina , Michael D. Siciliano , Weijie Wang , Qian Hu

Many social, technological and biological interactions involve network relationships whose outcome intimately depends on the structure of the network and on the strengths of the connections. Yet, although much information is now available…

统计力学 · 物理学 2009-11-10 Guido Caldarelli , Fabrizio Coccetti , Paolo De Los Rios

The past few years has witnessed the great success of recommender systems, which can significantly help users find relevant and interesting items for them in the information era. However, a vast class of researches in this area mainly focus…

信息检索 · 计算机科学 2012-04-10 Xiao Hu , Chuibo Chen , Xiaolong Chen , Zi-Ke Zhang

Social and professional networks affect labor market dynamics, knowledge diffusion and new business creation. To understand the determinants of how these networks are formed in the first place, we analyze a unique dataset of business cards…

计量经济学 · 经济学 2021-08-04 Juan Nelson Martínez Dahbura , Shota Komatsu , Takanori Nishida , Angelo Mele
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