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We study regret minimization in repeated first-price auctions (FPAs), where a bidder observes only the realized outcome after each auction -- win or loss. This setup reflects practical scenarios in online display advertising where the…

机器学习 · 计算机科学 2026-03-19 Yuxiao Wen , Yanjun Han , Zhengyuan Zhou

First-price auctions have largely replaced traditional bidding approaches based on Vickrey auctions in programmatic advertising. As far as learning is concerned, first-price auctions are more challenging because the optimal bidding strategy…

机器学习 · 计算机科学 2021-11-23 Juliette Achddou , Olivier Cappé , Aurélien Garivier

We study online learning problems in which a decision maker has to make a sequence of costly decisions, with the goal of maximizing their expected reward while adhering to budget and return-on-investment (ROI) constraints. Existing…

计算机科学与博弈论 · 计算机科学 2024-03-05 Matteo Castiglioni , Andrea Celli , Christian Kroer

In this paper, we study how a budget-constrained bidder should learn to bid adaptively in repeated first-price auctions to maximize cumulative payoff. This problem arises from the recent industry-wide shift from second-price auctions to…

计算机科学与博弈论 · 计算机科学 2026-04-14 Yige Wang , Jiashuo Jiang

In this paper, we study the problem of learning to bid in repeated first-price auctions with budget constraints. In each period, the decision maker needs to submit a bid to win the auction and maximize the total collected reward, subject to…

最优化与控制 · 数学 2026-03-10 Zeng Fu , Jiashuo Jiang , Yuan Zhou

We study how a budget-constrained bidder should learn to adaptively bid in repeated first-price auctions to maximize her cumulative payoff. This problem arose due to an industry-wide shift from second-price auctions to first-price auctions…

计算机科学与博弈论 · 计算机科学 2026-04-14 Yige Wang , Jiashuo Jiang

The transition of display ad exchanges from second-price auctions (SPA) to first-price auctions (FPA) has raised questions about its impact on revenue. Auction theory predicts the revenue equivalence between these two auction formats.…

计算机科学与博弈论 · 计算机科学 2024-12-04 Martin Bichler , Alok Gupta , Matthias Oberlechner

We study online learning in repeated first-price auctions where a bidder, only observing the winning bid at the end of each auction, learns to adaptively bid in order to maximize her cumulative payoff. To achieve this goal, the bidder faces…

机器学习 · 计算机科学 2024-03-06 Yanjun Han , Zhengyuan Zhou , Tsachy Weissman

Recently the online advertising market has exhibited a gradual shift from second-price auctions to first-price auctions. Although there has been a line of works concerning online bidding strategies in first-price auctions, it still remains…

计算机科学与博弈论 · 计算机科学 2022-05-31 Rui Ai , Chang Wang , Chenchen Li , Jinshan Zhang , Wenhan Huang , Xiaotie Deng

Learning to bid in repeated first-price auctions is a fundamental problem at the interface of game theory and machine learning, which has seen a recent surge in interest due to the transition of display advertising to first-price auctions.…

计算机科学与博弈论 · 计算机科学 2024-07-09 Rachitesh Kumar , Jon Schneider , Balasubramanian Sivan

Budget management strategies in repeated auctions have received growing attention in online advertising markets. However, previous work on budget management in online bidding mainly focused on second-price auctions. The rapid shift from…

计算机科学与博弈论 · 计算机科学 2023-04-27 Qian Wang , Zongjun Yang , Xiaotie Deng , Yuqing Kong

First-price auctions have recently gained significant traction in digital advertising markets, exemplified by Google's transition from second-price to first-price auctions. Unlike in second-price auctions, where bidding one's private…

机器学习 · 计算机科学 2025-10-07 Zihao Hu , Xiaoyu Fan , Yuan Yao , Jiheng Zhang , Zhengyuan Zhou

This paper studies Vickrey first-price auctions under binary feedback. Leveraging the enhanced performance of machine learning algorithms, the new algorithm uses past information to improve the regret bounds of the BROAD-OMD algorithm.…

机器学习 · 计算机科学 2025-07-09 Jason Tandiary

Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in designing algorithms for non-truthful mechanisms with ROI…

计算机科学与博弈论 · 计算机科学 2025-10-21 Yuan Deng , Yilin Li , Wei Tang , Hanrui Zhang

First-price auctions have very recently swept the online advertising industry, replacing second-price auctions as the predominant auction mechanism on many platforms. This shift has brought forth important challenges for a bidder: how…

机器学习 · 计算机科学 2025-09-26 Yanjun Han , Zhengyuan Zhou , Aaron Flores , Erik Ordentlich , Tsachy Weissman

In this paper, we investigate the problem about how to bid in repeated contextual first price auctions. We consider a single bidder (learner) who repeatedly bids in the first price auctions: at each time $t$, the learner observes a context…

机器学习 · 计算机科学 2021-11-11 Ashwinkumar Badanidiyuru , Zhe Feng , Guru Guruganesh

With the advent and increasing consolidation of e-commerce, digital advertising has very recently replaced traditional advertising as the main marketing force in the economy. In the past four years, a particularly important development in…

计算机科学与博弈论 · 计算机科学 2022-11-14 Wei Zhang , Yanjun Han , Zhengyuan Zhou , Aaron Flores , Tsachy Weissman

Motivated by online advertising auctions, we consider repeated Vickrey auctions where goods of unknown value are sold sequentially and bidders only learn (potentially noisy) information about a good's value once it is purchased. We adopt an…

计算机科学与博弈论 · 计算机科学 2015-11-19 Jonathan Weed , Vianney Perchet , Philippe Rigollet

Bilateral trade models the problem of facilitating trades between a seller and a buyer having private valuations for the item being sold. In the online version of the problem, the learner faces a new seller and buyer at each time step, and…

计算机科学与博弈论 · 计算机科学 2024-05-29 Solenne Gaucher , Martino Bernasconi , Matteo Castiglioni , Andrea Celli , Vianney Perchet

We consider the general problem of online convex optimization with time-varying additive constraints in the presence of predictions for the next cost and constraint functions. A novel primal-dual algorithm is designed by combining a…

机器学习 · 计算机科学 2022-01-11 Daron Anderson , George Iosifidis , Douglas J. Leith
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