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One natural constraint in the sponsored search advertising framework arises from the fact that there is a limit on the number of available slots, especially for the popular keywords, and as a result, a significant pool of advertisers are…

计算机科学与博弈论 · 计算机科学 2007-09-04 Sudhir Kumar Singh , Vwani P. Roychowdhury , Himawan Gunadhi , Behnam A. Rezaei

In this paper, we investigate the online allocation problem of maximizing the overall revenue subject to both lower and upper bound constraints. Compared to the extensively studied online problems with only resource upper bounds, the…

机器学习 · 计算机科学 2023-01-31 Qixin Zhang , Wenbing Ye , Zaiyi Chen , Haoyuan Hu , Enhong Chen , Yang Yu

Ad exchanges are an emerging platform for trading advertisement slots on the web with billions of dollars revenue per year. Every time a user visits a web page, the publisher of that web page can ask an ad exchange to auction off the ad…

计算机科学与博弈论 · 计算机科学 2016-04-20 Oren Ben-Zwi , Monika Henzinger , Veronika Loitzenbauer

When online sellers use AI learning algorithms to automatically compete on e-commerce platforms, there is concern that they will learn to coordinate on higher than competitive prices. However, this concern was primarily raised in…

综合经济学 · 经济学 2025-11-03 Hangcheng Zhao , Ron Berman

Lifestyle images are photographs that capture environments and objects in everyday settings. In furniture product marketing, advertisers often create lifestyle images containing products to resonate with potential buyers, allowing buyers to…

计算机视觉与模式识别 · 计算机科学 2026-03-17 Jialu Gao , Mithun Das Gupta , Qun Li , Raveena Kshatriya , Andrew D. Wilson , Keng-hao Chang , Balasaravanan Thoravi Kumaravel

Motivated by autobidding systems in online advertising, we study revenue maximization in markets with divisible goods and budget-constrained buyers with linear valuations. Our aim is to compute a single price for each good and an allocation…

计算机科学与博弈论 · 计算机科学 2026-02-17 Ioannis Caragiannis , Anders Bo Ipsen , Stratis Skoulakis

Quality-Diversity (QD) algorithms have emerged as a powerful optimization paradigm with the aim of generating a set of high-quality and diverse solutions. To achieve such a challenging goal, QD algorithms require maintaining a large archive…

机器学习 · 计算机科学 2024-06-07 Ren-Jian Wang , Ke Xue , Cong Guan , Chao Qian

Query rewriting is a crucial technique for passage retrieval in open-domain conversational question answering (CQA). It decontexualizes conversational queries into self-contained questions suitable for off-the-shelf retrievers. Existing…

计算与语言 · 计算机科学 2024-06-18 Tianhua Zhang , Kun Li , Hongyin Luo , Xixin Wu , James Glass , Helen Meng

Reinforcement learning tasks in real-world scenarios often involve large, high-dimensional action spaces, leading to challenges such as convergence difficulties, instability, and high computational complexity. It is widely acknowledged that…

机器学习 · 计算机科学 2024-12-18 Hai Lin , Cheng Huang , Zhihong Chen

We study the problem of finding the optimal bidding strategy for an advertiser in a multi-platform auction setting. The competition on a platform is captured by a value and a cost function, mapping bidding strategies to value and cost…

计算机科学与博弈论 · 计算机科学 2025-02-27 Gagan Aggarwal , Anupam Gupta , Xizhi Tan , Mingfei Zhao

Text-to-image generation has recently emerged as a viable alternative to text-to-image retrieval, driven by the visually impressive results of generative diffusion models. Although query performance prediction is an active research topic in…

计算机视觉与模式识别 · 计算机科学 2025-03-19 Eduard Poesina , Adriana Valentina Costache , Adrian-Gabriel Chifu , Josiane Mothe , Radu Tudor Ionescu

This paper develops a practical framework for using observational data to audit the consumer surplus effects of AI-driven decisions, specifically in targeted pricing and algorithmic lending. Traditional approaches first estimate demand…

机器学习 · 统计学 2026-01-06 Zeyu Bian , Max Biggs , Ruijiang Gao , Zhengling Qi

The rise of automated bidding strategies in online advertising presents new challenges in designing and analyzing efficient auction mechanisms. In this paper, we focus on proportional mechanisms within the context of auto-bidding and study…

计算机科学与博弈论 · 计算机科学 2026-04-27 Nguyen Kim Thang

We present a model of digital advertising with three key features: (i) advertisers can reach consumers on and off a platform, (ii) additional data enhances the value of advertiser-consumer matches, and (iii) bidding follows auction-like…

理论经济学 · 经济学 2024-04-25 Dirk Bergemann , Alessandro Bonatti , Nicholas Wu

Using AI approaches to automatically design mechanisms has been a central research mission at the interface of AI and economics [Conitzer and Sandholm, 2002]. Previous approaches that attempt to design revenue optimal auctions for the…

人工智能 · 计算机科学 2021-05-04 Weiran Shen , Pingzhong Tang , Song Zuo

Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On…

计算机科学与博弈论 · 计算机科学 2024-08-20 Zhen Zhang , Weian Li , Yahui Lei , Bingzhe Wang , Zhicheng Zhang , Qi Qi , Qiang Liu , Xingxing Wang

The potential move from search to question answering (QA) ignited the question of how should the move from sponsored search to sponsored QA look like. We present the first formal analysis of a sponsored QA platform. The platform fuses an…

计算机科学与博弈论 · 计算机科学 2024-07-08 Tommy Mordo , Moshe Tennenholtz , Oren Kurland

In this article, we present a general approach to personalizing ads through encoding and learning from variable-length sequences of recent user actions and diverse representations. To this end we introduce a three-component module called…

We study a game played between advertisers in an online ad platform. The platform sells ad impressions by first-price auction and provides autobidding algorithms that optimize bids on each advertiser's behalf, subject to advertiser…

计算机科学与博弈论 · 计算机科学 2023-11-16 Yiding Feng , Brendan Lucier , Aleksandrs Slivkins

We improve the best known competitive ratio (from 1/4 to 1/2), for the online multi-unit allocation problem, where the objective is to maximize the single-price revenue. Moreover, the competitive ratio of our algorithm tends to 1, as the…

计算机科学与博弈论 · 计算机科学 2009-01-13 Sourav Chakraborty , Nikhil Devanur