相关论文: Distrust of social media influencers in America

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…

Do people trust social media? If so, why, in what contexts, and how does that trust impact their lives? Researchers, companies, and journalists alike have increasingly investigated these questions, which are fundamental to understanding…

Misinformation poses a growing global threat to institutional trust, democratic stability, and public decision-making. While prior research has often portrayed social media as a channel for spreading falsehoods, less is known about the…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, they are regularly abused by corrupt users. One of these nefarious…

Misinformation proliferation on social media platforms is a pervasive threat to the integrity of online public discourse. Genuine users, susceptible to others' influence, often unknowingly engage with, endorse, and re-share questionable…

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Social media, seen by some as the modern public square, is vulnerable to manipulation. By controlling inauthentic accounts impersonating humans, malicious actors can amplify disinformation within target communities. The consequences of such…

The concept of social trust has attracted an attention of information processors/data scientists and information consumers / business firms. One of the main reasons for acquiring the value of SBD is to provide frameworks and methodologies…

The world's digital information ecosystem continues to struggle with the spread of misinformation. Prior work has suggested that users who consistently disseminate a disproportionate amount of low-credibility content -- so-called…

Social media has enabled users and organizations to obtain information about technology usage like software usage and even security feature usage. However, on the dark side it has also allowed an adversary to potentially exploit the users…

Trust among people is essential to ensure collaboration, social network building, transactions, and the development and engagement of new audiences for brand promotion or social causes. In Berry (2024), the trust attitudes of respondents…

This paper presents a quantitative study of Twitter, one of the most popular micro-blogging services, from the perspective of user influence. We crawl several datasets from the most active communities on Twitter and obtain 20.5 million user…

One main challenge in social media is to identify trustworthy information. If we cannot recognize information as trustworthy, that information may become useless or be lost. Opposite, we could consume wrong or fake information with major…

Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

News feeds in virtually all social media platforms include engagement metrics, such as the number of times each post is liked and shared. We find that exposure to these social engagement signals increases the vulnerability of users to…

Companies employ social media influencers SMIs due to the compelling evidence of their advertising effectiveness, however, more research is required to identify and compare factors driving their success.We investigate the effect of source…

The persistence of lying by some consumers in their online posts of experiences with businesses is problematic, and taints the global pool of information that is used for decision making by people that assume they are true accounts of…

The spread of misinformation through online social media platforms has had substantial societal consequences. As a result, platforms have introduced measures to alert users of news content that may be misleading or contain inaccuracies as a…