相关论文: From Clicks to Conversions: Analysis of Traffic So…

Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…

Knowing if a user is a buyer or window shopper solely based on clickstream data is of crucial importance for e-commerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of…

Current advance of internet allows rapid dissemination of information, accelerating the progress on wide spectrum of society. This has been done mainly through the use of website interface with inherent unique human interactions. In this…

In e-commerce, a user tends to search for the desired product by issuing a query to the search engine and examining the retrieved results. If the search engine was successful in correctly understanding the user's query, it will return…

Considering the level of competition prevailing in Business-to-Consumer (B2C) E-Commerce domain and the huge investments required to attract new customers, firms are now giving more focus to reduce their customer churn rate. Churn rate is…

The aesthetics of e-commerce websites have a big influence on purchasing decisions and customers' satisfaction. Webpage complexity and high cognitive load are responsible for causing an unpleasant experience while shopping online. This…

Modern business is rushing toward e-commerce. If the transition is done properly, it enables better management, new services, lower transaction costs and better customer relations. Success depends on skilled information technologists, among…

The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…

With the World Wide Web's ubiquity increase and the rapid development of various online businesses, the complexity of web sites grow. The analysis of web user's navigational pattern within a web site can provide useful information for…

This paper explains four things in a unified way. First, how e-commerce can generate price equilibria where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with…

E-commerce Search Results Pages (SRPs) are evolving from linear lists to complex, non-linear layouts, rendering traditional position-biased ranking models insufficient. Moreover, existing optimization frameworks typically maximize…

E-commerce queries are often short and ambiguous. Consequently, query understanding often uses query rewriting to disambiguate user-input queries. While using e-commerce search tools, users tend to enter multiple searches, which we call…

Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the influence of website ranking on these pages, to determine the…

In recent years, mobile devices (e.g., smartphones and tablets) have met an increasing commercial success and have become a fundamental element of the everyday life for billions of people all around the world. Mobile devices are used not…

This paper uses clickstream data from Plurimus Corp. (formerly Foveon Corp.) to analyze user choice of Internet portals. It will show that commonly used econometric models for examining grocery scanner data can be applied to clickstream…

Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…

The web browser is one of the major channels to access the Internet on mobile devices. Based on the smartphone usage logs from millions of real-world Android users, it is interesting to find that about 38% users have more than one browser…

As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business…

For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…

E-commerce platforms are increasingly reliant on recommendation systems to enhance user experience, retain customers, and, in most cases, drive sales. The integration of machine learning methods into these systems has significantly improved…