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Search engines play a crucial role in shaping public discourse by influencing how information is accessed and framed. While prior research has extensively examined various dimensions of search bias -- such as content prioritization,…

Search systems are increasingly used for gaining knowledge through accessing relevant resources from a vast volume of content. However, search systems provide only limited support to users in knowledge acquisition contexts. Specifically,…

Web search is frequently used by people to acquire new knowledge and to satisfy learning-related objectives. In this context, informational search missions with an intention to obtain knowledge pertaining to a topic are prominent. The…

Information availability affects people's behavior and perception of the world. Notably, people rely on search engines to satisfy their need for information. Search engines deliver results relevant to user requests usually without being or…

Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…

As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…

Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…

Recommender systems engage user profiles and appropriate filtering techniques to assist users in finding more relevant information over the large volume of information. User profiles play an important role in the success of recommendation…

In competitive search settings such as the Web, many documents' authors (publishers) opt to have their documents highly ranked for some queries. To this end, they modify the documents - specifically, their content - in response to induced…

Search engines intentionally influence user behavior by picking and ranking the list of results. Users engage with the highest results both because of their prominent placement and because they are typically the most relevant documents.…

This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German…

Web is often used for finding information and with a learning intention. In this thesis, we propose a study to investigate the process of learning online across varying cognitive learning levels using crowd-sourced participants. Our aim was…

This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…

This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract…

Search engines play a central role in how people gather information, but subtle cues like headline framing may influence not only what users believe but also how they search. While framing effects on judgment are well documented, their…

Searching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO), content producers seek to increase the visibility of their…

People have a high level of trust in search engines, especially Google, but only limited knowledge of them, as numerous studies have shown. This leads to the question: To what extent is this trust justified considering the lack of…

The search engine is tightly coupled with social networks and is primarily designed for users to acquire interested information. Specifically, the search engine assists the information dissemination for social networks, i.e., enabling users…

While it is often assumed that searching for information to evaluate misinformation will help identify false claims, recent work suggests that search behaviours can instead reinforce belief in misleading news, particularly when users…

The interpretation of the experimental data collected by testing systems across input datasets and model parameters is of strategic importance for system design and implementation. In particular, finding relationships between variables and…