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This article presents a preliminary approach towards characterizing political fake news on Twitter through the analysis of their meta-data. In particular, we focus on more than 1.5M tweets collected on the day of the election of Donald…

Research across different disciplines has documented the expanding polarization in social media. However, much of it focused on the US political system or its culturally controversial topics. In this work, we explore polarization on Twitter…

Political campaigns are among the most sophisticated marketing exercises in the United States. As part of their marketing communication strategy, an increasing number of politicians adopt social media to inform their constituencies. This…

Social media platforms like YouTube and Twitter play a key role in disseminating both reliable and unreliable information about climate change. This study analyses the topology of interactions in Twitter and their relation to cross-platform…

Malicious Twitter bots are detrimental to public discourse on social media. Past studies have looked at spammers, fake followers, and astroturfing bots, but retweet bots, which artificially inflate content, are not well understood. In this…

It is a widely accepted fact that state-sponsored Twitter accounts operated during the 2016 US presidential election spreading millions of tweets with misinformation and inflammatory political content. Whether these social media campaigns…

In today's digital age, social media platforms play a crucial role in shaping public opinion. This study explores how discussions led by influencers on Twitter, now known as 'X', affect public sentiment and contribute to online…

The aftermath of the 2020 US Presidential Election witnessed an unprecedented attack on the democratic values of the country through the violent insurrection at Capitol Hill on January 6th, 2021. The attack was fueled by the proliferation…

Lockdown measures, implemented by governments during the initial phases of the COVID-19 pandemic to reduce physical contact and limit viral spread, imposed significant restrictions on in-person social interactions. Consequently, individuals…

As more and more data being created every day, all of it can help take better decisions with data analysis. It is not different from data generated in financial markets. Here we examine the process of how the global economy is affected by…

Nowadays, social media represent persuasive tools that have been progressively weaponized to affect people's beliefs, spread manipulative narratives, and sow conflicts along divergent factions. Software-controlled accounts (i.e., bots) are…

Climate change and political polarisation are two of the 21st century's critical socio-political issues. Here, we investigate their intersection by studying the discussion around the UN Conference of The Parties on Climate Change (COP)…

Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…

Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscriptions and retention) on a major news platform. We measure…

On 24 February 2022, Russia invaded Ukraine, starting what is now known as the Russo-Ukrainian War, initiating an online discourse on social media. Twitter as one of the most popular SNs, with an open and democratic character, enables a…

Using language models, we analyze a sample of 67 million tweets and 30 million Reddit comments referencing a set of 215 political entities from 2010-2023 from partisan users, journalists, and politicians. Our analysis indicates outgroup…

Social media platforms have become an integral part of everyday life, serving as a primary source of news and information for many users. These platforms increasingly rely on personalised recommendation systems that shape what users see and…

In this paper, we analyzed the perceived accuracy of COVID-19 vaccine Tweets when they were spoken back by a third-party Amazon Alexa skill. We mimicked the soft moderation that Twitter applies to COVID-19 misinformation content in both…

The wide spread of unfounded election fraud claims surrounding the U.S. 2020 election had resulted in undermining of trust in the election, culminating in violence inside the U.S. capitol. Under these circumstances, it is critical to…

In the pursuit of bolstering user safety, social media platforms deploy active moderation strategies, including content removal and user suspension. These measures target users engaged in discussions marked by hate speech or toxicity, often…