相关论文: Impact of Business Analytics and Decision Support …
Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small…
The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet…
The adoption of data science brings vast benefits to Small and Medium-sized Enterprises (SMEs) including business productivity, economic growth, innovation and jobs creation. Data Science can support SMEs to optimise production processes,…
The rapid increase in data volumes in companies has meant that momentous and comprehensive information gathering is barely possible by manual means. Business intelligence solutions can help here. They provide tools with appropriate…
Even though, digital transformation has attracted much attention of both academics and practitioners, a very limited number of studies have investigated the digital transformation process in small and medium-sized enterprises (SMEs) and the…
Recently, digital transformation has caught much attention of both academics and practitioners. With the advent of digital technologies, small-and-medium-sized enterprises (SMEs) have obtained the capacity to initiate digital transformation…
Analytics plays a crucial role in the data-informed decision-making processes of modern businesses. Unlike established software companies, software startups are not seen utilizing the potential of analytics even though a startup process…
Business expectations regarding the introduction of business information systems were investigated according to company size categories. The results clearly showed that according to the majority of the respondents the information supply for…
This survey explores the fairness of large language models (LLMs) in e-commerce, examining their progress, applications, and the challenges they face. LLMs have become pivotal in the e-commerce domain, offering innovative solutions and…
Small and Medium Enterprises (SMEs) now generate digital data at an unprecedented rate from online transactions, social media marketing and associated customer interactions, online product or service reviews and feedback, clinical…
This paper addresses the struggle of rural micro-entrepreneurs in the Global South in utilizing e-commerce to reach wider markets. This research paper looks at the adoption of e-commerce as a sustainable marketplace by the…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Data warehouses are the core of decision support sys- tems, which nowadays are used by all kind of enter- prises in the entire world. Although many studies have been conducted on the need of decision support systems (DSSs) for small…
Managers are heavily engaged in strategic decision-making for businesses, particularly in a changing environment. One of the most important decisions for online small businesses, as part of their strategic planning, is selecting relevant…
The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes…
Digital technology organizations routinely use online experiments (e.g. A/B tests) to guide their product and business decisions. In e-commerce, we often measure changes to transaction- or item-based business metrics such as Average Basket…
In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions.…
E-commerce businesses employ recommender models to assist in identifying a personalized set of products for each visitor. To accurately assess the recommendations' influence on customer clicks and buys, three target areas -- customer…
Cloud computing is proved to be an effective computing technology for organisations through the advantages that it offers such as cost-effectiveness, IT technical agility and scalability, enhancing businesses processes, and increasing…
The adoption of artificial intelligence (AI) offers transformative potential for small and medium-sized enterprises (SMEs), particularly in enhancing financial decision-making processes. However, SMEs often face significant barriers to…