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Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Traditional auction mechanisms, like GSP, rely on the independent…

计算机科学与博弈论 · 计算机科学 2024-12-17 Ruitao Zhu , Yangsu Liu , Dagui Chen , Zhenjia Ma , Chufeng Shi , Zhenzhe Zheng , Jie Zhang , Jian Xu , Bo Zheng , Fan Wu

Online advertising auctions are fundamental to internet commerce, demanding solutions that not only maximize revenue but also ensure incentive compatibility, high-quality user experience, and real-time efficiency. While recent…

信息检索 · 计算机科学 2025-06-09 Zuowu Zheng , Ze Wang , Fan Yang , Wenqing Ye , Weihua Huang , Wenqiang He , Teng Zhang , Xingxing Wang

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due…

计算机科学与博弈论 · 计算机科学 2021-07-15 Xiangyu Liu , Chuan Yu , Zhilin Zhang , Zhenzhe Zheng , Yu Rong , Hongtao Lv , Da Huo , Yiqing Wang , Dagui Chen , Jian Xu , Fan Wu , Guihai Chen , Xiaoqiang Zhu

In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue. However, most of the state-of-the-art auction…

计算机科学与博弈论 · 计算机科学 2021-01-11 Zhilin Zhang , Xiangyu Liu , Zhenzhe Zheng , Chenrui Zhang , Miao Xu , Junwei Pan , Chuan Yu , Fan Wu , Jian Xu , Kun Gai

Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amounts of space, and an advertiser can provide multiple…

计算机科学与博弈论 · 计算机科学 2022-06-08 Gagan Aggarwal , Kshipra Bhawalkar , Aranyak Mehta , Divyarthi Mohan , Alexandros Psomas

Combinatorial auctions (CA) are a well-studied area in algorithmic mechanism design. However, contrary to the standard model, empirical studies suggest that a bidder's valuation often does not depend solely on the goods assigned to him. For…

计算机科学与博弈论 · 计算机科学 2015-10-01 Yun Kuen Cheung , Monika Henzinger , Martin Hoefer , Martin Starnberger

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma:…

机器学习 · 计算机科学 2026-05-12 Peiran Yun , Wenxin Xu , Jiayuan Liu , Yihang Zhang , Liang Zeng , Lingkai Kong , Tonghan Wang

This paper is motivated by the need to design a robust market mechanism to benefit farmers (producers of agricultural produce) as well as buyers of agricultural produce (consumers). Our proposal is a volume discount auction with a Farmer…

计算机科学与博弈论 · 计算机科学 2025-12-29 Mayank Ratan Bhardwaj , Vishisht Srihari Rao , Bazil Ahmed , Kartik Sagar , Y. Narahari

Generalized Second Price (GSP) auctions are widely used by search engines today to sell their ad slots. Most search engines have supported broad match between queries and bid keywords when executing GSP auctions, however, it has been…

计算机科学与博弈论 · 计算机科学 2014-04-16 Wei Chen , Di He , Tie-Yan Liu , Tao Qin , Yixin Tao , Liwei Wang

After experimentation with other designs, the major search engines converged on the weighted, generalized second-price auction (wGSP) for selling keyword advertisements. Notably, this convergence occurred before position auctions were well…

计算机科学与博弈论 · 计算机科学 2014-08-05 David R. M Thompson , Kevin Leyton-Brown

Diffusion auction is an emerging business model where a seller aims to incentivise buyers in a social network to diffuse the auction information thereby attracting potential buyers. We focus on designing mechanisms for multi-unit diffusion…

计算机科学与博弈论 · 计算机科学 2023-09-26 Yuan Fang , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov , Mingyu Xiao

The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-generated content. However, classic mechanisms are no longer…

计算机科学与博弈论 · 计算机科学 2026-04-28 Chujie Zhao , Qun Hu , Shiping Song , Dagui Chen , Han Zhu , Jian Xu , Bo Zheng

In recent years, the growing adoption of autobidding has motivated the study of auction design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform bid-scaling is an optimal bidding strategy in truthful…

计算机科学与博弈论 · 计算机科学 2023-11-20 Yuan Deng , Jieming Mao , Vahab Mirrokni , Yifeng Teng , Song Zuo

From social networks to supply chains, more and more aspects of how humans, firms and organizations interact is mediated by artificial learning agents. As the influence of machine learning systems grows, it is paramount that we study how to…

多智能体系统 · 计算机科学 2022-11-02 Andrea Tacchetti , DJ Strouse , Marta Garnelo , Thore Graepel , Yoram Bachrach

Multi-Robot Task Allocation (MRTA) is a central challenge in decentralized multi-agent systems, where teams of robots must cooperatively assign and execute tasks under limited communication while optimizing global performance objectives.…

机器人学 · 计算机科学 2026-05-22 Jose Rodriguez , Constantine Tarawneh , Sven Koenig , Wenjie Dong , Qi Lu

Mechanism design, a branch of economics, aims to design rules that can autonomously achieve desired outcomes in resource allocation and public decision making. The research on mechanism design using machine learning is called automated…

计算机科学与博弈论 · 计算机科学 2024-12-17 Tsuyoshi Suehara , Koh Takeuchi , Hisashi Kashima , Satoshi Oyama , Yuko Sakurai , Makoto Yokoo

Designing an incentive-compatible auction mechanism that maximizes the auctioneer's revenue while minimizes the bidders' ex-post regret is an important yet intricate problem in economics. Remarkable progress has been achieved through…

计算机科学与博弈论 · 计算机科学 2022-10-12 Tian Qin , Fengxiang He , Dingfeng Shi , Wenbing Huang , Dacheng Tao

Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial…

计算机科学与博弈论 · 计算机科学 2026-02-16 Gagan Aggarwal , Yifan Wang , Mingfei Zhao

This article introduces a new approach to address the spectrum scarcity challenge in 6G networks by implementing the enhanced licensed shared access (ELSA) framework. Our proposed auction mechanism aims to ensure fairness in spectrum…

系统与控制 · 电气工程与系统科学 2023-12-21 Mina Khadem , Maryam Ansarifard , Nader Mokari , Mohammadreza Javan , Hamid Saeedi , Eduard A. Jorswieck

Many important resource allocation problems involve the combinatorial assignment of items, e.g., auctions or course allocation. Because the bundle space grows exponentially in the number of items, preference elicitation is a key challenge…

计算机科学与博弈论 · 计算机科学 2023-03-14 Jakob Weissteiner , Jakob Heiss , Julien Siems , Sven Seuken
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