相关论文: Self-adjusting Advertisement of Cache Indicators w…

In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser's cumulative value of winning impressions within specified…

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This…

Edge caching and computing have been regarded as an efficient approach to tackle the wireless spectrum crunch problem. In this paper, we design a general coded caching with device computing strategy for content computation, e.g., virtual…

The explosion in mobile data traffic together with the ever-increasing expectations for higher quality of service call for the development of AI algorithms for wireless network optimization. In this paper, we investigate how to learn…

Coded-caching is a promising technique to reduce the peak rate requirement of backhaul links during high traffic periods. In this letter, we study the effect of adaptive transmission on the performance of coded-caching based networks.…

In this paper, we investigate the optimal caching policy respectively maximizing the success probability and area spectral efficiency (ASE) in a cache-enabled heterogeneous network (HetNet) where a tier of multi-antenna macro base stations…

Endowed with context-awareness and proactive capabilities, caching users' content locally at the edge of the network is able to cope with increasing data traffic demand in 5G wireless networks. In this work, we focus on the energy…

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an…

Content caching at the edge of network is a promising technique to alleviate the burden of backhaul networks. In this paper, we consider content caching along time in a base station with limited cache capacity. As the popularity of contents…

Premier cloud service providers (CSPs) offer two types of purchase options, namely on-demand and spot instances, with time-varying features in availability and price. Users like startups have to operate on a limited budget and similarly…

In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over…

In wireless caching networks, a user generally has a concrete purpose of consuming contents in a certain preferred category, and requests multiple contents in sequence. While most existing research on wireless caching and delivery has…

With the advent of the modern mobile traffic, e.g., online gaming, augmented reality delivery and etc., a novel bidirectional computation task model where the input data of each task consists of two parts, one generated at the mobile device…

A contemporary feed application usually provides blended results of organic items and sponsored items~(ads) to users. Conventionally, ads are exposed at fixed positions. Such a static exposure strategy is inefficient due to ignoring users'…

Over the past few years, more and more Internet advertisers have started using automated bidding for optimizing their advertising campaigns. Such advertisers have an optimization goal (e.g. to maximize conversions), and some constraints…

Digital services face a fundamental trade-off in content selection: they must balance the immediate revenue gained from high-reward content against the long-term benefits of maintaining user engagement. Traditional multi-armed bandit models…

In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign service provided by the host. We show that allocation that…

Caching popular contents at mobile devices, assisted by device-to-device (D2D) communications, is considered as a promising technique for mobile content delivery. It can effectively reduce backhaul traffic and service cost, as well as…

Pushing popular content to cheap "helper" nodes (e.g., small cells) during off-peak hours has recently been proposed to cope with the increase in mobile data traffic. User requests can be served locally from these helper nodes, if the…

To maximize offloading gain of cache-enabled device-to-device (D2D) communications, content placement and delivery should be jointly designed. In this letter, we jointly optimize caching and scheduling policies to maximize successful…