相关论文: Innovation adoption: Broadcasting vs. Virality
Quantifying the virality of cascades is an important question across disciplines such as the transmission of disease, the spread of information and the diffusion of innovations. An appropriate virality metric should be able to disambiguate…
Studying information diffusion and the spread of goods in the real world and in many digital services can be extremely difficult since information about the information flows is challenging to accurately track. How information spreads has…
A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our…
Diffusion of innovation can be interpreted as a social spreading phenomena governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance…
Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content,…
Purpose - To qualify the significance of Rogers' Diffusion of Innovations theory with regard to Virtual Learning Environments. To apply an existing Diffusion of Innovations instrument on a case organisation, the Royal University of Bhutan…
Successful innovations achieve large geographical coverage by spreading across settlements and distances. For decades, spatial diffusion has been argued to take place along the urban hierarchy such that the innovation first spreads from…
Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…
The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads propagation, spread of product innovations or "word-of-mouth" communications. Due to the difficulty in tracking a…
Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures have been used to describe individuals' affinity to…
Modern social media networks have become an important platform for information competition among countries, regions, companies and other parties. This paper utilizes the research method of spread dynamics to investigate the influence of the…
This paper analyzes a model of innovation diffusion with case-based individuals a la Gilboa and Schmeidler (1995,1996,1997), who decide whether to consume an incumbent or a new product based on their and their social neighbors' previous…
Authors propose a conceptual model of participation in viral diffusion process composed of four stages: awareness, infection, engagement and action. To verify the model it has been applied and studied in the virtual social chat environment…
When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of…
The diffusion of novel information through social networks is essential for dismantling echo chambers and promoting innovation. Our study examines how two major types of viral channels, specifically Direct Messaging (DM) and Broadcasting…
Social identities are among the key factors driving behavior in complex societies. Signals of social identity are known to influence individual behaviors in the adoption of innovations. Yet the population-level consequences of identity…
The dynamics of dispersal-structured populations, consisting of competing individuals that are characterized by different diffusion coefficients but are otherwise identical, is investigated. Competition is taken into account through…
Different technological domains have significantly different rates of performance improvement. Prior theory indicates that such differing rates should influence the relative speed of diffusion of the products embodying the different…
Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…
In this paper, we consider a random network such that there could be a link between any two nodes in the network with a certain probability (plink). Diffusion is the phenomenon of spreading information throughout the network, starting from…