相关论文: Revenue Attribution on iOS 14 using Conversion Val…
The number of applications in Google Play has increased dramatically in recent years. On Google Play, users can write detailed reviews and rate apps, with these ratings significantly influencing app success and download numbers. Reviews…
In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…
User behavior records serve as the foundation for recommender systems. While the behavior data exhibits ease of acquisition, it often suffers from varying quality. Current methods employ data valuation to discern high-quality data from…
The amount of personal information contributed by individuals to digital repositories such as social network sites has grown substantially. The existence of this data offers unprecedented opportunities for data analytics research in various…
Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition…
AI products often route requests through version aliases, service tiers, tool choices, regional endpoints, fallback rules, or safety handling before responding. These routing steps are documented product surfaces in several widely used AI…
Developments in IoT applications are playing an important role in our day-to-day life, starting from business predictions to self driving cars. One of the area, most influenced by the field of AI and IoT is retail analytics. In Retail…
In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data sources provided by the advertisers or third-party data…
Mobile gaming's global growth has introduced evolving monetization strategies, such as in app purchases and ads, designed to boost revenue while maintaining player engagement. However, there is limited understanding of the scope and…
Interactive applications incorporating high-data rate sensing and computer vision are becoming possible due to novel runtime systems and the use of parallel computation resources. To allow interactive use, such applications require careful…
Feature attribution explains neural network outputs by identifying relevant input features. The attribution has to be faithful, meaning that the attributed features must mirror the input features that influence the output. One recent trend…
Cache advertisements reduce the access cost by allowing users to skip the cache when it does not contain their datum. Such advertisements are used in multiple networked domains such as 5G networks, wide area networks, and…
Given the importance of understanding the interaction between mobile devices and their users, app usage patterns have been studied in various contexts. However, prior work has not fully investigated longitudinal changes to app usage…
Many Android applications collect data from users. The European Union's General Data Protection Regulation (GDPR) requires vendors to faithfully disclose which data their apps collect. This task is complicated because many apps use…
In today's digitized world, software systems must support users in understanding both how to interact with a system and why certain behaviors occur. This study investigates whether explanation needs, classified from user reviews, can be…
Nowadays, mobile users have a vast number of applications and services at their disposal. Each of these might impose some privacy threats on users' "Personally Identifiable Information" (PII). Location privacy is a crucial part of PII, and…
In-app advertisements have become a major revenue source for app developers in the mobile app ecosystem. Ad libraries play an integral part in this ecosystem as app developers integrate these libraries into their apps to display ads. In…
Ubiquitous sensors and Internet of Things (IoT) technologies have revolutionized the sports industry, providing new methodologies for planning, effective coordination of training, and match analysis post game. New methods, including machine…
Ubiquitous technologies such as mobile software applications (mobile apps) have a tremendous influence on the evolution of the social, cultural, economic, and political facets of life in society. Mobile apps fulfil many practical purposes…
The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can…