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Information is crucial to the function of a democratic society where well-informed citizens can make rational political decisions. While in the past political entities were primarily utilizing newspaper and later television to inform the…

社会与信息网络 · 计算机科学 2020-09-22 Aaron Brookhouse , Tyler Derr , Hamid Karimi , H. Russell Bernard , Jiliang Tang

Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…

社会与信息网络 · 计算机科学 2022-07-14 Orestis Papakyriakopoulos , Christelle Tessono , Arvind Narayanan , Mihir Kshirsagar

Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…

社会与信息网络 · 计算机科学 2024-06-25 Dominik Bär , Francesco Pierri , Gianmarco De Francisci Morales , Stefan Feuerriegel

A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…

社会与信息网络 · 计算机科学 2019-11-14 Hongtao Liu

During the summer of 2018, Facebook, Google, and Twitter created policies and implemented transparent archives that include U.S. political advertisements which ran on their platforms. Through our analysis of over 1.3 million ads with…

社会与信息网络 · 计算机科学 2019-02-13 Laura Edelson , Shikhar Sakhuja , Ratan Dey , Damon McCoy

Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from \$700 million during the 2017-2018 U.S. election cycle to…

计算机与社会 · 计算机科学 2023-02-15 Vera Sosnovik , Romaissa Kessi , Maximin Coavoux , Oana Goga

Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging…

计算机与社会 · 计算机科学 2023-02-09 Francesco Pierri

Building on recent work studying content in the online advertising ecosystem, including our own prior study of political ads on the web during the 2020 U.S. elections, we analyze political ad content appearing on websites leading up to and…

社会与信息网络 · 计算机科学 2025-03-06 Emi Yoshikawa , Franziska Roesner

Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns…

计算机与社会 · 计算机科学 2023-04-05 Taichi Murayama , Akira Matsui , Kunihiro Miyazaki , Yasuko Matsubara , Yasushi Sakurai

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are…

社会与信息网络 · 计算机科学 2018-07-30 Jonathan Bright , Scott A Hale , Bharath Ganesh , Andrew Bulovsky , Helen Margetts , Phil Howard

With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on…

物理与社会 · 物理学 2017-11-29 Lily McElwee , Taha Yasseri

One of the key aspects of the United States democracy is free and fair elections that allow for a peaceful transfer of power from one President to the next. The 2016 US presidential election stands out due to suspected foreign influence…

社会与信息网络 · 计算机科学 2018-09-28 Ritam Dutt , Ashok Deb , Emilio Ferrara

The spread of targeted advertising on social media platforms has revolutionized political marketing strategies. Monitoring these digital campaigns is essential for maintaining transparency and accountability in democratic processes.…

计算机与社会 · 计算机科学 2026-05-29 Stefano Civelli , Pietro Bernardelle , Frank Mols , Gianluca Demartini

Search engines play a central role in routing political information to citizens. The algorithmic personalization of search results by large search engines like Google implies that different users may be offered systematically different…

综合经济学 · 经济学 2022-09-29 Ulrich Matter , Roland Hodler , Johannes Ladwig

The present study argues that political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for…

社会与信息网络 · 计算机科学 2019-04-17 Michael Bossetta

We examine how six search engines filter and rank information in relation to the queries on the U.S. 2020 presidential primary elections under the default - that is nonpersonalized - conditions. For that, we utilize an algorithmic auditing…

计算机与社会 · 计算机科学 2021-05-04 Aleksandra Urman , Mykola Makhortykh , Roberto Ulloa

Social media platforms are currently the main channel for political messaging, allowing politicians to target specific demographics and adapt based on their reactions. However, making this communication transparent is challenging, as the…

计算与语言 · 计算机科学 2023-07-04 Tunazzina Islam , Shamik Roy , Dan Goldwasser

There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in…

计算机与社会 · 计算机科学 2023-11-02 Jukka Ruohonen

Following the 2016 US presidential election, there has been an increased focus on politically-motivated manipulation of mass-user behavior on social media platforms. Since a large volume of political discussion occurs on these platforms,…

社会与信息网络 · 计算机科学 2020-08-10 Hunter Scott Heidenreich , Munif Ishad Mujib , Jake Ryland Williams

Online political advertising is a central aspect of modern election campaigning for influencing public opinion. Computational analysis of political ads is of utmost importance in political science to understand the characteristics of…

计算与语言 · 计算机科学 2021-05-27 Danae Sánchez Villegas , Saeid Mokaram , Nikolaos Aletras
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